Can you really craft the business you want?

When you start making your work and selling it, you wonder if it's going to go anywhere. But you start. And you build. And then…you still wonder if it's going to anywhere. If it's going to be any of the things you dreamed it could be.

Business is daily. Ownership is a constant process of making, tweaking, experimenting and reassessing.
So you get dragged down. You get disappointed. Your doubts bubble up.
Instead of just wondering, now you're downright doubting.

Could this work?
Does this work?
How in the heck will I know what works?

You are not alone.
Everyone doubts. Everyone feels totally lost.

Doubting is not a sign that you're not going to make it. It's an indication that you're doing something worthwhile. 

Let me be clear: You can have the business you really want.

There are two parts to this:
2. It can be what YOU want (not what others have or think you should have).

1. You can do it.

Seriously. Amy's doing it. Ana's doing it. Katie's doing it.
You can do it. (You don't have to be exceptional.)

No, it's not easy.
No, even though they've reached the goals they set a year ago…they're not done. They're not content. They're setting new goals and working just as hard as ever.
As long as you clearly define what “it” is for you (the kind of business you want), as long as you take responsibility, as long as you commit to doing the hard work consistently and strategically: You can do it.

Will it be awesome?
Will it be everything you imagined?
Probably not.
Will you change your mind once you get “it”?
Probably. (Definitely.)

2. It can be what you want.

You can build exactly what you want – whether that's quitting your job, or filling your savings account, or going out to eat more often. Whether you wanna wholesale, do craft shows, or never leave your house. Your business can look any way you want. You don't have to follow anyone else's rules and you don't have to achieve certain markers of success.

The thing is, this is the ONLY way to do “it”. This is the ONLY way to have a business you love.
Define what you want.
Pursue it.
Review what's working.
And repeat.

You are not alone.

Even when you doubt, even when you succeed, even when you change your mind completely (hey, it happens). There are other makers, writers, and designers who are going through it. If you'd like to get together with them, talk about it, celebrate with them and generally feel less alone and less overwhelmed, The Starship is now open.

In the Starship, you'll be guided to define exactly what YOU want in your business. You'll create a plan (with our help!) to get there.  You'll review and experiment and build on what's working. All with some one-on-one help from me, and the encouragement and insights from over 3 dozen other gals who have been there. You'll quash those doubts and know what to do and if it's worth it.
You can join here.


1 Comment on Can you really craft the business you want?

  1. Gabrielle Krake
    March 19, 2014 at 3:51 pm (10 years ago)

    Thank you!!