Hello and welcome! I'm Tara Swiger and I help makers and artists create sustainable businesses through teaching biz foundations and confidence and mindset tools. I do that through my podcasts, workshops online and around the world, and the tools I offer: books, online community and essential oils.
My podcasts are Explore Your Enthusiasm, which is weekly lessons on how to build your business and comes out every Wednesday, and Essential Enthusiasm, which is a weekly conversation about how to take care of yourself and your emotional wellbeing, so you can do the work you want to do, it comes out every Friday.
The principles of what we do here:
1. You are your most valuable resource – so take care of your emotional, mental and physical wellbeing.
2. Your enthusiasm is your best business advisor. You won't go wrong if you follow it.
3. After you learn the foundations of your business: profitability, marketing message and a workday that works for you, everything after that is about experimenting. Your business is an experiment and no one can tell you what will definitely work.
4. Trusting yourself is the key to loving your business.
In celebration of my 200th episode, Joeli Kelly is interviewing me! We talk about the mindset shifts I had to make to build this business, the lessons I'm learning and what I'm most enthusiastic about right now.
Knowing your numbers is powerful. By knowing your profit margins and your goals, you can make a monthly, weekly, and daily plan of exactly what you need to do in order to make the amount of money you need to make. So stop flailing around and get knowledgeable, so you can spend your time as effectively as possible.
Because of Instagram and Pinterest, I feel like I have to have it all together – I need to take prettier pictures, I need to have the perfect house, I need to only be eating organic greens and homemade cupcakes with handmade banners on them!
Do you know that feeling? Are you feeling pressured by Instagram to pretend like your life is perfect? Let’s talk about your own role in this pressure.