Weekly-ish notes on navigating big change

Month: May 2013

Explorer’s Club of Book Lovers – May

Hello book lovers! It's time for the book club, but let's change it up!

Last month I picked two books, but we didn't have nearly as much participation as the month before, and I think I know why. Two books is just way too limiting, isn't it?  I read a few at once, and I'm a fan of quitting whenever I want. So instead of just  picking 2 books for us to read and discuss together, let's just make this a space to talk about everything we're reading.

I'll share (some of) the books I read last month and the books I intend to read this month. You can share your list of books in the comments, or we can talk about any of the books that you want to read along with me.

April's Reads

Icarus Deception. 

Amazon | IndieBound | GoodReads

This book was a big YES to everything I feel about my own creative business, and the way I encourage creatives in their own. It directly inspired this post about the Only Work You Have to Do, whose discussion led to this one on connection…which led to these two posts about creating a path of connection for your customer.

 

Market Yourself.

Amazon | Goodreads

Yes, I spent a good chunk of last week re-reading my own book, to prepare for teaching a workshop on Artist's Portfolios + Social Media. The timing was perfect since Saturday was my Book-iversary! The book launched one year ago! (You can get a signed one here.)

Sunday Morning Quilts

Amazon | IndieBound | GoodReads

I read a lot of quilt books last month, but this was by far the best – both in the I-would-make-that quality of the patterns and in the friendly, chatty beginning.

 

May's To Read List 

This month's reading list. Details are on the site.

I had intended to read Contagious last month…but I had to return it to the library (someone else had a hold on it) before I got to it. But it's all mine now, and I'm one chapter in. What makes this book different from all the other ones about business and social media is that it is well-researched by the author.

You Can't Make This Stuff Up is all about creative nonfiction. What it is, how to write it, and exercises to get you started. Since creative nonfiction is the best definition I can find for what I write, and I'm working on a new project, I'm super excited to read this.

After hearing Father Boyle on On Being with Krista Tippet, I wanted to read his book.  I strongly recommend the recording of their conversation. It's funny, heart-breaking, and is the very best I can hope for my faith.

Lean In. Eh, I'm requested this book from the library because I'm curious about what it says to women in the workforce. I've seen a lot of entrepreneurial types saying “You don't need to “lean in” because you should start your own business!“…but while I'd love for everyone to do exactly what they love, I know that's not a choice everyone has, in every situation. Until I read this, I'm not recommending it, because it has the potential to be completely annoying.

Last week my 14 year old brother called me up to say, “I just finished Divergent. It is BETTER than the Hunger Games. You have  to read it.”  We're going on a family vacation at the end of June, and since 14 year old boys are notoriously hard to have conversations with (without stabbing out my own eyes), I hope to be caught up with where he is in the series so we can talk about it. (Yes, I take recommendations from everyone. And I know we have similar taste (in movies and books, if not in video games.))

 

I’m an affiliate for Amazon + IndieBound, which means I get soy latte money if you buy through the links I’ve used here. GoodReads is a free tool for tracking what you read.  I  read all these books via my library, which I strongly recommend!

 

What are you reading? 

 

 

 

 

 

Bravery outside the safe space

Ok, time for another un-awesome truth.

Yay! New pink shoes thanks to my shoe-fairy @lindsaydrake.

You know how I'm teaching 4 workshops in the next few days? Yeah, I'm nervous.

Although I teach all the time, I don't often hold in-person workshops. On top of that, the Western North Carolina Art Councils are not my typical audience. Usually, when you come to one of my classes (in person or online) you already know me. You come because you've been reading this blog, or my book, or you get my emails. You have an idea of what you're getting – a fast-talking, pink-haired, enthusiastic book nerd with a few too many pop culture references.

That's because, like I'm always encouraging you to do, I fill my business with my Right People, and I focus all my energy on serving them. That means I am pretty much always surrounded by people who both get me and like me. But at these workshops, students aren't coming because they know me, they're coming because they're HIA members and they want to learn the subject matter.

This tiny shift is monumental.
It means that, for the first time in a long time, I'm not already totally comfortable. I'm hesitant being my weird self. And the truth is, I debated with myself: is it better to focus solely on the self-selected Right People…or go outside my already-defined comfort zone and serve not-yet-my-Right People.

But even though I still have no idea how it will go, or if I'll fail miserably, I am confident that this is the right thing to do. I know I need to wade out into unknown waters and try something new. Even if I bomb, I need to show myself that I can take the flawed, enthusiastic self and be fully ME in front of perfect strangers. I need to trust that what holds true with us, here, in the safe spaces I've built (on the blog, email, Twitter, and the Starship), will hold true in the Outside World. That openness, bravery, and exploration work for me all the time, and that business help that centers on defining your ideal business speaks to everyone.

Oh, I still stand by my assertion that you should focus your marketing energy on your Right People, 100% of the time. You don't need to try to make yourself uncomfortable and scared. Life provides enough moments to be brave. But if an opportunity comes up for you to meet a whole new audience? One that you just don't know about yet? Take it. Try it.

What Brave New Thing have you done lately? Let's celebrate our bravery in the comments!

PS. Also, thanks to a tip from Alex, I'm using science to calm myself. I'm not nervous, I'm vibrating with anticipation! I'm not sweaty, I'm enthusiastic!

Signed books, live workshops, and HILARITY

Dudes! Yesterday's post has turned into a party, in the comments and on Twitter. If you're feeling sad or lonely…read it!

Today, I have just a few quick things I wanted to tell you about.

1. Signed books! 

My book- Market Yourself.

I have a few books left over from last summer. They've been sitting in my closet for months and just this week I realized – I could send them to you! Signed (if you like)! You see, when you order my book from my page, the publisher, or Amazon, it comes to you directly from the publisher. I don't see or touch those books. But I got a box to take to a workshop in Seattle…and I still have a few left.

My book- Market Yourself.

So! If you'd like a signed book, you can order it from me with this link.
You're buying the book from me + I'm going to ship it to you myself, via USPS Priority Flat Rate envelope. It's $26.95 + $5 for shipping (US only, if you're international, I'll email you to adjust the shipping).  When you check out, tell me if you'd like me to write something specific (perhaps it's for a friend?)

My book- Market Yourself.

The pages are filled with little asides and reminders, to keep things interesting. The book is written a lot like this blog – in my voice and style and jokes – but just better organized and with a zillion worksheets so you can take what you're reading and apply it to your business. (People really seem to like it!)  I have 8 books and when they're gone, they're gone!

Click here to buy a signed book

 

2. Workshops in North Carolina

I am teaching 4  in-person workshops in the next week, as a teacher with Handmade in America. I'm super honored to be invited to be one of  their teachers, and delighted to hold my first workshop with them.  If you're in the area and you want to come, you have to register ahead of time. If you're a member, the workshops are free; if not, each is $20 (or you can join the Council at the workshop).  Each workshop is 2 hours long, and will include a lesson, worksheets and discussion. (I'll be teaching different workshops in other counties in the fall, so sign up here if you want to hear about them)

Saturday, May 4th at the Surrey County Arts Council
10 am – Noon Artist's Portfolo
1 pm – 3pm  Target Market
To register: arts@surryarts.org

Monday, May 6th at Ashe County Arts Council
3pm – 5pm Artist Portfolio
6 pm -8 pm Social Media for Beginners
To register, please contact the Arts Council at  (336)846-ARTS :: jane@ashecountyarts.org

 

3. Managing the growth of your business

Last week I wrote about post about how to handle those times of crazy-growth, when it seems we don't have space for everything we need to do, over at OhMyHandmade.

 

4. Hilarity.

If you're reading this via email, click through to laugh and laugh.

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