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Marketing for Introverts {Podcast}

marketing for introverts

 

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Talking about your work is hard for any artist or maker, but when you're also an introvert, the idea of “sharing your work” can feel totally overwhelming. In today's episode I'm going to share my tips on marketing for introverts.

In this episode:

  • What it means to be an introvert (it's different than feeling shy)!
  • How to get comfortable with the idea of connecting with your Right People, when you prefer to be alone.
  • How to build a marketing plan that respects your needs.

Links:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

If you'd like some help crafting a marketing plan that is custom-suited to your introvert preferences, sign up for Craft Your Marketing and we'll work through it together!

 

 

Listening in

I've been quiet. Not just on the blog, but on the Explorer Lessons, the Twitter, and even on Instagram. It started out unconsciously…I just didn't have anything to say. I wanted to read all day. Dye yarn. Do quiet-ish things.

Plotting with beet/carrot/ginger juice. #unpluggedadventureday

But then Thursday, I purposely took break from the constant stream of feedback. I didn't check email, twitter replies, or even likes on Instagram. Instead, I drove to Asheville, explored, wrote. I didn't really know why I avoided all feedback until I was driving home at the end. And then it hit me.

I spend a lot of time (maybe most of it) listening. When I'm answering questions on the Starship or taking part of a Twitter chat or just reading blogs, I may be talking, but I'm also listening for the connection. I'm watching for the chords that tie it all together, for the deeper question people are really thinking about. (This book opened my eyes to my system-spotting + building – it's part of my personality type!)

Once I spot the connection, I dive into it. I write a blog post, shoot a video answer or, if it's a deep and twisty question, I create a class. For example, In December I got an email from a Captain about how she'd had a banner year…but paid herself nothing. Then I saw a few comments on Twitter saying “I invest everything back into the business.” I spot the connection right away: People don't know how to measure (and improve)  their profit. So I wrote, asked questions and taught a class about doing just that. It might not be my favorite thing, but it's undeniably vital to every business…and no one else seemed to be talking about the equations that I use…so I did it. (That's another part of listening – watching for great resources I can recommend – and making sure I'm not spending my time creating something that already exists in way that my people can absorb.)

I LOVE this deep listening and connection-spotting. It's the way I process the world and my brain does it even when I'm not working. But, if I'm not careful, all that listening can result in only thinking about things other people need…instead of creating what I need and want to create. So when I finish a period of intense listening and responding, it's time to stop in and listen to myself again.

It's  just like I'm always saying about finding and listening to your Right People. If you listen in, you'll definitely make what they want.

But that's only one part of the equation. The other half is YOU. You have to spend some time listening to yourself, learning what your skills are, and expressing (or trying to express) what you need to create in this world.

So I took the week to listen in quietly to myself..and I got a whopp of insight (at 7pm while washing the dishes) about how to clarify my message (see the Start Here page for the changes) and what I need to work on next (opening the Starship for the quarter and a BIG exciting project).

When was the last time you took a break from your listening stations and tuned into your internal frequency?