Explore YOUR Business Archives - Page 4 of 8

Explore YOUR Business

One step forward

Last week I sent this as an email to my SparklePointer people. I got so many responses saying “This was exactly what I needed to hear! Thank you!“, that I've decided to share it here. I hope you find it encouraging!

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While we've been talking about holiday planning, I've gotten several messages from you saying you're not there yet….but you really hope to make 2011 the year you start your business, or grow it into income-generating support.

I love these messages because it tells me that you are right on the cusp of the Doing.

Wait, let's back up.
In my experience with crafty businesses (or, really, any business), there's often a looong period of time where you consider selling what you make. In this stage you may even take some “steps” like signing up for etsy, listing a few things with hastily taken photos, or starting a blog (or maybe a whole string of un-updated blogs).
You think. You dream.

This is an important stage. But this is not a business.

The next stage is Plotting.
It's different for different people. For me, it involved a crazy amount of research (mostly business books) and writing down every idea I had. For others, it involves sending emails to people who might help (like me!). Or reading the Etsy forums. Or finding some blogs.
The difference between this stage and the first?

Intention.

At this point, you know, that you WILL do this sell-what-you-make thing. You will.
You may not know how. Or when. But something has shifted.
It's real.
But it's still not a business.

This plotting may eventually lead to Doing.
This is the stage where you make it happen.

If you hang out in the plotting stage too long, doubt will creep in.
Is it real?
Is it possible?

Stay in this doubt too long and you slip back into the Thinking stage.
Everything seems too hard. Too confusing. Too out-of-your-range.

So how do you move from Plotting to Doing?
By making one decision.
A decision to commit.
When you turn that Surety in your heart into something tangible.

The decision can be anything.
But it must involve investing in your business (investing = risking time or money or your comfort on something that will yield returns).
It can be signing up for a class.
It can be DOING what you learned from a blog post, a class, a friend.
It can be getting one-on-one help + gentle accountability.

Anything that you can look at when doubt seeps in and say “No, this isn't just a dream, I AM doing it.”

(Note: Afraid of moving to Doing too soon? Think you need more Plotting before you commit? Be reassured: you will ALWAYS be plotting. You never stop Plotting. I've been Doing my yarn biz for 4 years and I'm still Plotting and changing and experimenting. )

While the new year, the year of you moving from Plotting to Doing is still over a month away, I wanted to get you thinking about this. Wanted to remind you that you don't have to stay the Thinking or Plotting stage.

You can move forward.

I want you to move forward in the way that is right for you, whether you use my classes or blog or one-on-one help or not.
Really.

If you do think that what you need to move forward is focus and prioritization, I'm now scheduling personal helpfulness through January. If you'd like more information about how I can help you get some clarity with the next stage (or just help you from slipping back), let me know here (you can tell me a bit about your biz, real or imagined or just send a blank note) and I'll send you the information.

If this isn't what will help you move forward, then I'd like to encourage you to find what will work.

And remember: experimentation is a good thing.
Try one small thing. Try another.
It's only business 🙂

Wishing you a weekend full of thinking, plotting and doing,
Tara

Free Guide to Planning your Holidays

This is the third in an ongoing series about planning (your business and your life!) for the holidays. If you want to keep your Holiday Sanity this year, join a group of crafters + artists in our accountability fun. If you're struggling to find the time because of family or health limits, check out Within Limits.

Instead of going on and on about planning today, let's just get down to the action. The action of looking clear-eyed and honestly about what you want to do this holiday.

For most of us, that starts with a List.

I am Queen of the List, but my planning really needs to go beyond the list.

I've put everything I know about dealing with big (scary!) to-do lists and turned into a teeny tiny mini-guide.

How I figure out what needs to be done.
How I make sure nothing falls through the cracks.
How I make sure it actually GETS done, hopefully a few days before it's really done.

All of it explained and then demonstrated with silly handdrawn worksheets.

This is one of the first materials I made for the Holiday Sanity program, but I got so much gushing about how helpful it was, I thought, I need to share this with everyone.

So here it is, completely free. No sign-ups or commitments or anything.
Just right click on the little button to download.

And enjoy!

Edited to add: At the request of several fast readers, we're going to do a weekly check-in, right here in the comments.
Today, let us know: did you fill out the first List of Doom?

Of course, you can get private accountability (and brainstorm and learn from a whole pile of clever crafters) in the Holiday Sanity program. Tuesday's the last day to join!

November is National Do Lots of Stuff Month

Happy November!
November is the month of turkey, gratitude and crazy big group projects. Something about all that impending time with extended family seems to draw us to gathering online to accomplish ridiculous goals.

Today I'm embarking on two (um, three?) big projects:

NaNoWriMo
NaKniSweMo
Holiday Sanity

I'm hoping I can convince some of you to join me in the craziness, let me know if you're also doing any of these in the comments!

NaNoWriMo

For the uninitiated, NaNoWriMo is a yearly endeavor to write 50,000 words (or, a small novel) in the month of November. Thousands of writers, the world over, participate and it is a beautiful thing. You can read more about it here.
I'm not writing a novel, but I am challenging myself to write 50,000 words this month (these right here count!), in the hopes of giving you what you've been asking for: more CraftyBiz written material to go with the classes.

Gettting it done

I'm using 750words.com to keep track of my daily words. My goal is to write 2,000/day every day that I can, since I'll be traveling a lot in November and I'm sure there will be several days when I can't write at all.
I'm still a little sketchy about WHAT exactly I'll be writing about, so if there's something in particular about crafting a business you'd like to read about, let me know.

NaKniSweMo

As if 50,000 words weren't enough, I'm also attempting to knit 50,000 stitches. Or, a whole sweater. This is a knitter's version or NaNoWriMo, NAtional KNIt a SWEaterMOnth, in it's 4th year and is organized by the inimitable KnitGrrl, Shannon Oakey.

Gettting it done

I'm knitting the Featherweight Cardigan by Helen Fettig. I spent, oh, an embarrassing amount of time thinking about what yarn I would make this in, before settling on the designer's own kit. It comes with the fabulously squooshy Malabrigo laceweight, which I got it in Pearl.
No special stitch-counting or knit-progress-tracking with this, I just plan to work on it All. The. Time. All the time I'm not working or writing or crocheting cute amigurumi.

(Not a knitter? Check out Art Every Day, a sort of NaNoWriMo for artists.)

Holiday Sanity

Unlike the other two projects, this has no big goal line.
It's simply an accountability and planning group project that I put together to help myself get through the holidays. It's my hope that it'll help you do the same.

Tools

I'm creating all sorts of (optional) worksheets to help me (and you) figure out what, exactly, has to be done (and by when) in order to have a great holiday season, both in my business and in my life!
To figure out what to include, I put together all the tools and tricks I know help me get stuff done and I talked to other crafty people about what's worked for them.
What we came up with is simple and not too time-consuming (the goal is to focus on our work, not on the planning.)

Each week will have a theme to help focus our work and we'll follow up in a (private!) chat room where we'll check in and ask questions.
I'm looking forward to it because I know just the *idea* of checking in with someone pushes me to do better work. I've seen my gentle email accountability do wonders in other crafty businesses on projects as big as starting their first shop to making art on a regular basis.
You can join us right here.

Are you doing any crazy big projects this month?

Tell me about it in the comments.

Danielle is crafting a (whitehot) business

This is the fourth in a series of interviews with smart people who are crafting a business. Part friendly chat, part case-study, all helpfulness!
If you know someone I should interview (even you!) let me know.

Today I’m talking to Danielle of WhiteHotTruth. While her business isn't crafty in the make-a-craft-sense, it is entirely handmade, built from scratch and filled to the brim her brightly shining Daneille-ness.
I was delighted to ask Danielle a few questions after devouring her Fire Starter Sessions book. That book (and the thinking and scribbling it provoked) directly led to this site and my favoritist, love-filled part of my own business.

You combine the visual + the verbal beautifully in your notecards and in your truisms: how did you develop your sense of design?

It gets down to this: strip it down. I haven't always been a champion of simplicity, but I got there, because I got clear that it's all about the message, baby. And judging from your next question (I peeked ahead) you get that too!

Your eye, your style, the layout of everything from notecards to FireStarter Sessions to your website all reflect and highlight the meaning, the message.
And at the same time, it reinforces your brand. Do you think of it as branding? Or something else?

Whenever someone asks me about ‘how I built my brand' I giggle inside. So, nope, I don't think of it as branding…but it is. Confusing? My quick definition of a brand is a persona. Some personas are manufactured for appeal, some personas are a reflection of someone's authentic self. The latter is more sustainable, and fun.

I've got a message, and I focus on being straightforward about it…usually in Helvetica and black & white.

The exercise I found most powerful in the FireStarter Sessions was figuring out what I wanted to feel and then work on bringing those feelings into my work in whatever way I can. It sparks all sorts of crazy ideas and new directions.

How did you discover this method of decision-making?

So glad that worked for you because it's the focus of my next book. It's been a long journey to finally getting to the heart of it: that everything we do is in order the generate a desired feeling. The short answer about how I got there: take years of faking it to make it, too many new age self help books, a heaping does of passion, meditation, and consistent courage, et voila! Conclusion: the best life strategy is to get clear on exactly how you want to feel and set about creating those feelings in every area of your life. Feels…good.

What do you want to feel more of right now?

I always want to feel more innovative, affluent, connected, and…divinely feminine.

You recently wrote that doing what you say your going to do is the secret to success.

How do you make sure you aren't promising things you can't do? How do you set boundaries to respect your capacity?

I say ‘no, thank you' about 80% of the time. I work with some A+ people, so I can focus on what I do best. I pay attention to when I feel inspired, or heavy – and I try not to let heavy get on my to do list. Inspiration is a very simple, but powerful formula.

Thanks Danielle!

If you enjoyed this interview, let Danielle know! She’s @daniellelaporte on Twitter.

My favorite bits of Danielle-wisdom:

“Strip it down.”
“Inspiration is a very simple, but powerful formula.”

What could you strip down today?

Coffeeshop Clarity

I'm sitting in the coffeeshop.
(Really, right now, this isn't a metaphor)

The barista, the who actually gets what I do, comes up and starts talking to me about work. His wife is a knitter.

I see the guy next to us keeps looking up, interested.

When the barista walks away, John introduces himself. His wife wants to start selling her self-designed handbags…where should she start?

We talk for nearly an hour, I point him towards some resources. I walk him through the steps.
We both turn back to our laptops feeling excited, exhilarated, happy to have made a connection.

And I started writing this, not sure where it was leading.

But I know that this experience, this moment of helping someone, of bringing hope and independence and direction is My Truth.

It is what I love.
It is what I love to do.
It is clarity, purpose, truth.

And I wanted to remember it.
For when I feel uncertain.
And I get wobbly.
And I wonder why in the world did I take this on?

I want to remember this moment. And all those little moments I have with my clients and in my classes and just anyone who asks for help.

I bet we all have these moments, these perfect distillations of why I do this clarity. A moment where everything feels on and right and clear.

Remembering these moments and sharing them can be a powerful motivation to keep going.

So I'd like to know: what was your most recent moment?

Practice

This morning, I don't feel like writing.

My nose is runny, my throat is dry and my inbox is overflowing.

But I know that if I don't write now, I won't.

Oh sure, I'll write emails, a newsletter, maybe even a blog post. But I'll miss the practice.

The daily putting-words-together that makes my day better, makes my words flow, makes my to-do list easier to navigate.

I love the word “practice”. Yes, it's a verb, but after years of answering the question “How many hours did you practice your viola?” I don't much care TO practice.

But the noun! To have A practice. A daily doing.
I don't have a ritual or even a plan. I have a practice.

I have a writing practice.
I have a yoga practice.
I have (quite a few) business practices.

A practice lets me suspend judgment.
It's not the final draft.
It doesn't have to be perfect or even non-sucky.

It can be horrible and wrong and achey and still be just fine, because it's only my practice.

But I'm starting to learn, that it can be private, it can be mine, even if I get some help with it.

This week my writing practice is much improved, much easier thanks to Amna's brilliant writing workshop.

My yoga practice began with Havi's Non-Sucky Yoga Kit. Until I got that DVD, I'd never done a lick of yoga. I've still never been to a proper class.
And yet, I have a nice, growing, streeeetching practice.

What are you practicing?
Who's helping you with it?

Good Shtuff: Craft Show Smartness Edition

Good Shtuff is a weekly(ish) snippet of the stuff I’m reading, listening to or watching.

I leave tomorrow for NYC and I am in all-craft-show-prep all-the-time mode, so this week the Good Shtuff is all craft-show related.

How I prepare

I was going to link to some other people's helpful stuff, but then I remember I did that in this post. Not only does it link out, it's also a great description of what I do to get ready.

Shocking

I wrote this after my first craft show and I think it's most clearly expresses how much I love doing them: 5 1/2 Shocking Facts about Craft Shows. My favorite line: “Being friendly is exhausting, but being passionate is exhilarating.”

Do I make any money?

The short answer: yes. The long answer (and how it all breaks down) is here.

But it IS a lot of work

I get real about the pain of craft shows in this post. Painful, yes. Awesome, totally. As I say, “I do craft shows because it’s the one place, the one situation in which being a full-time yarnie feels good, normal, accepted. The people get me. ”

But if you wanna do it

I compiled everything I've ever learned about succeeding at craft shows, with a heavy focus on getting post-show sales in this class. It's one of my most popular and the great news is: you can take it any time.

What have you been reading and writing this week?

Share it in the comments!

Good Shtuff: Boats + Treasure Edition

Good Shtuff is a weekly(ish) snippet of the stuff I’m reading, listening to or watching.

This week, it’s all about the adventures, boats and treasures.

Adventure Prep

In preparation for upcoming adventuring I've been listening this song (Adventures, Be Your Own Pet) over and over.

And shopping or new knee highs, like the ones I'm wearing today:

You know, the important stuff.

Adventuring

I'm going to NYC next week!
On my list of must-sees: BabyCakes (gluten-free cupcakes), Purl (yarn!), MOMA (free on Friday night) and of course, the Maker Faire (where I'll be selling my yarn). Top of the list: YOU! Wanna hang out? Lemme know here + I'll plan a meet-up!
It's @babycakesNYC and I'm @blondechicken.

Boats

I've been admiring Bridget's boat-pregnancy and have loved reading about how she's making this dream happen. My very favorite is this post about sailing, which is mostly about fear, in a really beautiful way.
She's @intuitivebridge.

Treasures

I wanted to get in on the Treasure Project the last time my friend Lisa B held it. And now! She's doing it again! I love that she's using drawing (or photography, or whatever you prefer), she's using creativity to bring mindfulness to her surroundings. It's so easy to get wrapped up in my head, in my creativity and forget all about looking around me.
She's @zenatplay.

What have you read or listened to this week that you loved?

Your questions, answered: Newsletter software

With all this talk about newsletters, several of you have written to ask:

How do you keep track of all the names? Isn't that an awful lot of administrative work?

This is a splendid question, because it reminds me I haven't really addressed the infrastructure of sending a newsletter, the thing that makes it shockingly simple: email marketing software.

I use Mailchimp and this week's guest expert Wendy uses aWeber. I know there are many more out there, but these are the ones used by, well, everyone I know.

What do they do?

Generates a sign-up form. It can be a seperate page (like this) or code for your sidebar (like you see here).
Keeps track of subscribes and unsubscribes.
Puts an Unsubscribe link at the bottom of every email, so you don't break any spam laws (yes! There are laws about this!).
Helps you design a pretty email (like this one).
Gives you stats on what got opens, clicks and forwards.

(this is what they look like in Mailchimp)

Getting started

The magic of software is how easy it is to get started. Setting up my first list (for yarncustomers) only took a few hours and I've learned more and more features as I went.

If you want to skip the random poking around that comes with teaching yourself (or if you know you'll keep putting it off if you wait to have a few hours to learn it), I can't recommend Wendy Cholbi, tech translator, enough.

Wendy's helped me figure out all sorts of confusing newsletter-ish stuff and now she's joining me to teach the basics of setting up your first list using newsletter software. She'll make it simple, straightforward and give you a checklist so you know you're not missing a step. You can join us for the class here.

Your questions, answered: newslettery video edition

This is a regular-ish thing, where I answer your questions about an upcoming class. I hope it helps you decide if the class is right for you (and if it’s not, I hope the answers spark something for ya.)

Today, we're talking about tomorrow's class: Send a Delightful Newsletter. I was inspired to answer via video. If video isn't your thing, I've got a short summary of my answer under each video.

What does this class cover?

We're going to cover:

What: What should you send? What kind of information would delight your People? What's your goal for your newsletter?
Who: Who's gonna get this? How are you going to get people to sign up?
When: How often? What days + what times?
How: How do you make it irresistible?

Is this class for me?

Both classes are for the selling-your-crafty-goodness crowd. Or at least, it's for those of you who are trying to sell your crafty goodness. If your sales aren't regular, having a newsletter will help you steady those sales. In the video, I get on a tangent about WHY having a newsletter will help you steady your sales.

Let me know in the comments if you like the video answers or if you prefer text.

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