Weekly-ish notes on navigating big change

Explore YOUR Business

Things Change: 3 ways to make it suck less

Yesterday I shared a bit about how a thing (an offer, a service, an IdeaStorming thing) changed after I let it out into the world.
Today I wanted to share what I learned through that (and many many many other changes). Ways to make it suck less. Ways to maybe make it awesome.

Disclaimer: I'm mostly talking about systems that need change. Things in your business that you can influence. Not other people's actions, not outside forces. You. Your crafty biz. Your changes.

1. Notice

Always the first step to change: notice.
Notice what your customers are saying.
Notice what your people are asking for.
Notice what you're resisting.

Noticing gives you a little more…I don't want to say “control”…but influence.

Do you have a system in place for listening and noticing?

2. Don't resist

This particular example was pretty awesome: something I offered as being X turned out to be most helpful when it was Y.
But the change was only awesome because I didn't resist.
When clients said “Hey, I have plenty of ideas, what I'm struggling with is focus”, I said “Sure!”

I was really in love with the idea of IdeaStorming, but I am more in love with giving crafty businesses what they need. Rolling with the changes they suggest just make it better for both of us.

Is there something you've noticed but are resisting? Would it make things better for your customers?

(Example from my own crafty biz: I hate purple. Can't stand it. Customers always ask for it. I've resisted in the past, but why? It makes knitters SO happy and it's not compromising my morals.)

3. Make it gentle

Once you notice a thing you could change, there's no need to overhaul everything. Make a gentle shift into the new thing.

What super small teeny change could you make? What's the smallest possible step?

How do you make changes in your creative business?

Be Awesome Offline

Today I'm super excited to have a guest post at BeAwesomeOnline.com.
It's all about being awesome offline: networking events, craft shows, etc. Here's the first bit of it, but you can read the whole thing here.

You are awesome online. You are rocking it. Your awesomeness is shining through everywhere from your About page to your Twitter stream.

But what about the untested waters of the offline world? Are you awesome there?

Or are you hiding behind your website? Terrified of meeting someone in person, afraid you’ll morph into a salesy slimeball who hands someone their business card and says, “Call me, baby.”?

Going offline can feel like that dream where you show up naked for school.

I am an pj-wearing, home-loving hermit. Most of my business is online. My relationships, my work, my helpfulness: it all happens online. But when I quit my dayjob, I knew that to really grow, I would need to start serving branch out and come out from behind the screen.

Before I did my first craft show, I never talked about my business in person. I told people I worked in HR (my dayjob) and had no idea what to tell them about my online alter ego. What would I say? Without the filter of my website, how could I explain what I did?

In person, I’m just me. No fancy graphics. No carefully crafted pages. No tried-50-times-to-get-this-one-picture first impressions. Just me.

Without the buffer of my website and my carefully chosen words and my perfectly focused pictures, it felt a little naked.

But it can be awesome.

Offline, you see the joy in someone’s eyes as they gasp at your lovingly handmade item.
Offline, you feel that immediate click when someone really gets you.
Offline, clients can sip coffee with you, show you pictures of their family, light up when you zap their problem.

Since that first pre-craft-show jitter I’ve peddled yarn at shows across the country, organized classes for wannabe-knitters and taught hundreds of one-on-one, in-person lessons. I’ve even met some of my online friends for a coffee.  All without losing my clothes or sweating through them.

And I learned that going offline can actually be fun, if you keep a few things in mind.

Get the rest of the article and 3 tips for taking your awesomeness Offline over at BeAwesomeOnline.com.

Add some spice = multiple streams of income

I have an guest post up at Crafting an MBA about creating “multiple streams of income”. Check it out if you want to learn more about new ways to make money with your crafting.

And if you want to hear how a completely different kind of crafter has multiple streams in her business, read my interview with Heidi here.

But you know, I hate the cliche of  “multiple streams”. I mean, I get the metaphor, and I actually love that thought of building the river of my business with all these little streams filled with a flow of sales.

But when I hear (or type!) “multiple streams of income”, I feel all business-suity. And my hot pink sneakers do NOT go with a business suit.

What else can I can call this? What would make sense for others, but NOT be business-school-cliche? I think it needs to be metaphor'd!

My ideal metaphor

+fun
+variety
+creative
+options
+security
+something to do with baking?

Oh, I know!

Adding streams of income is like adding spice to a recipe!

Sure, you can just bake a plain cake with flour, eggs, milk and some leavening (like a business that sells one thing), but you'll have something worth sharing (and something your customers will rave about), if you add some spice. Make a cinnamon cake, a ginger cake, a vanilla cake, a chocolate cake!

Choose those spices carefully

In baking and in business, you want to make sure and add complimentary spices. You do NOT want to just throw in whatever you find (or whatever you read other people are doing). You gotta pick a spice based on what goes with YOUR recipe and YOUR taste buds. Maybe it's vanilla + ginger or cinnamon + apples or chili + chocolate.

Maybe your business wants products + teaching. Or products + patterns. Or teaching + writing.  My article about the different streams will help you see the options, but should not be read as a to-do list! Pick the ones that work for you (and experiment!) but don't let anyone else add their unwanted spice to your cake!

How are you going to add spice to your business?

PS. I learned this technique from Havi, she has some really fabulous pirate-inspired metaphors.

Asking for it

Yesterday we talked a little about being enough. Part of knowing that you are enough (cool enough, smart enough, enough enough), is accepting help.

All kinds of help

Help with starting, help with growing, help with doing-the-next-thing, help with reaching a new market, help getting to know the people who could help you.

Accept when it's offered

Sometimes, help if freely offered. Someone retweets a link to your awesomeness. Someone tells a friend. Someone writes you an encouraging email.

Ask for it

But often, maybe most of the time when you're first starting out, often you have to ask for help. First, you have to find who can help you. Then, you have to ask them.

This can be scary, because ohmygoodnesswhatiftheysayno? or whatifIsoundlikeadweeb? but it doesn't have to be.

Asking can be an exchange of ease

If someone (even someone you hugely admire) has become a friend, asking for help can be full-of-ease. If you've shared a helpful, useful exchange. If you like them and they like you and you treat each other as equals, you may just be friends.

Asking for help with your business can be as easy as asking your best friend to pick up a bag of ice when she's on her way over.  That never feels weird, right?

Do you have a story of asking for help? I want to hear it in the comments!

—————————————–

PS.  Need a little more details than “become friends”? Yeah, I thought so. Get lots of details next Tuesday, by joining us here.

Secret handshakes and reassurances

You feel like the new girl to class. You're new to twitter or to blogging or to your industry (heck, you may not even know your craft HAS an industry!).

You've found some awesome blogs, podcasts, magazines and books. You are learning and trying and figuring it out.

You are a fangirl. You can NOT imagine talking to (let alone emailing!) your favorite podcaster,  author or any number of cool people.

But you want to grow. You want to be part of it, to feel like you really are a member of the group or the industry or just, you know, not on the outside.

Oh, honey. I get it.
No one wants to feel like we're on the outside, but so often (especially online) we are. We don't know the secret handshake or the inside jokes or what TNNA is.

So here's a little reassurance.

We all feel like we're on the outside.
No one knows the secret handshake (or if they do, they haven't told me yet).
No one has it figured out.

And here's the crazy thing:

There is no “group”, no “insiders”, no “cool kids” (well, ok, most of the crafters I know are cool, but none of them know they are cool).
We are all working away in our studios at things that make us happy.
And we love to share it with others.

So if there's a person you'd like to get to know…
Or a magazine you'd like to pitch to….
Or a blog you'd like to comment on…

You officially have permission.
You are cool enough. You are enough enough.

And if you still feel a little shy or are wondering why your overtures aren't turning into friendships, you may enjoy the class Diane and I are teaching next week. We're going to share our low-stress, no-stalker way of approaching the people you admire. Join us here.

Why systems?

When I first met Cairene, we were in a business-y group together. It seemed at every other turn the other business folks were talking about their systems…and I was thinking What systems?

Cairene is super smart and she knew what I really didn't get was the WHY of systems. Once she explained it, I was sold.
In the intervening years, I've (over and over and over) realized the bliss of systems and I've worked out my own little formula to explain systems.

Systems allow consistency.

Consistency opens flow.

Angel oakAngel Oak, 400 years old.

Well, yeah, that's lovely, but if you have a to-do list the size of a 400 year old oak tree,  why stop to systematize?

Why take the time to build systems when you're overwhelmed responding to the immediate?

Because of that: the immediate.
There will always be new immediate.

At every stage of business you will have a great big list of immediate things that mustbedonerightnow.

Without systems you won't be able to tell the immediate from the important.

And once you get your systems in place, you'll know the important is getting done, no matter what immediate thing pops up.

In other words, systems ensure you get that important stuff done. And that getting-important-stuff-done turns into consistency.

Consistency allows for flow.

Consistency via systems makes things flow because each action (a sale, packaging orders) has a clear path to completion.
You don't have to think “Oh! A sale! Should I email them? What do I say? What happens next?”
or “I need to let people know I carry X? What do I do? A tweet? An email?”

When you're not thinking through every task every time (because you have a system in place for it!), you get flow.
Flow of growth.
Flow of  sales.
Flow of money.
Flow of successes.

Because your business isn't new each day.

It's cumulative. Each new action comes from past growth.
The more people who find you, the more people they'll tell.
Happy customers today lead to future sales.

Systems allow this consistency to build and build until your business is flowing without every action being an emergency. Or a reaction.

Examples!

Systems in shipping = consistency in providing an awesome customer experience = flow of  repeat sales and building a reputation for good service.

Systems in production (crafting, making) = consistency of new product = flow of sales

Systems in marketing = consistency of reaching new people = flow of new people (or reminding people to come back) = flow of sales.

Need some systems, consistency and flow in your crafty biz?

Make a plan, reassess it monthly and get consistent with Lift Off.

 

Questions, answered: Right People Edition

This is a regular-ish thing, where I answer your questions about a class. I hope it help you decides if the class is right for you (and if it's not, I hope the questions/answers spark something for ya.)

We're talking about the  Right People class, which begins at 3p, today!

Would people other than crafty business people benefit from this class (because I would really like to take a class about Right People), or is it solely geared toward people with businesses selling crafts?

-Jenny Ryan, AKA Cranky Fibro Girl

Jenny, I think this class will benefit and whole bunch of different businesses (and business models). The concept that there is a specific kind of person who will like your thing certainly isn't new (but marketers call it “target markets”, bleh) and we'll cover a bunch of different ways of wooing and loving those people.

Why the focus on crafty businesses? Because that's what I know. That's what I can be really specific about, from personal experience.
I've managed a paint-your-own-pottery studio, worked in or owned 3 different yarn shops and, of course, created and grew Blonde Chicken Boutique.  Oh, and I studied for an MBA.
This gives me a both-sides-of-the-counter view into the craft world.

The awesome thing about business and marketing is that these lessons aren't just applicable to one area.
Good sense is good sense. It can be applied (with a few tweaks to accommodate your own business model) in a zillion different ways.

I'm based in the UK and wanted to know whether it would work for me to call in via skype? Do you know?

-Ingrid

Yep! It should be just fine! How it works is this: you pay and you get a phone number to call. That number is just a plain (US-based) phone number, you can call it from any kind of phone you want!

Ready for Right People Loving?

If your not in the class yet, you can register here.
Even if you can't make the call this afternoon, you'll get a recording of everything.

PS. Just so you know, you can ask me a question any time without fear that I'll make it public. These askers got their answer privately and then agreed to let me post their questions!

Do you have to choose between money or creativity?

I read this post last week which claims you have to choose between being creative or making money.

I'm not going to argue with that article, because I think the author makes some good points (go, read it!), especially when it comes to applying good business sense to your creative business. But I do want to share my own opinion on the Money V. Creativity issue.

I believe it is completely possible (and desirable) to make money while staying true to your own creative vision. I  think that giving up your own taste to serve the “market”, will result in mediocre, middle-of-the-road, could-find-this-anywhere work.

Your vision, your creativity and your taste is vital to making your product and your business a success.

Here's how to create + make money:

  1. Make something no one else does.

    2. Become obsessive over making it only and truly yours.
    Infuse every aspect of it with you-ness. Your colors, your textures, your style, your beliefs.

    It should be so amazingly, undeniably yours that your people know it when they see it.

  2. Find and talk to your Right People

    Your completely-you item is NOT going to appeal to everyone.
    In fact, you'll probably turn a lot of people off.
    Put zombies on everything and you'll turn off Evangelicals. Put Jesus on the cross on your bracelets and you won't sell to the Jewish community. Make handspun, eco-friendly yarn and people who knit with $2 acrylic won't spend the money.
    But that's ok! Because there are a LOT of people who love what you love. THOSE are your Right People. Those are the people you should find, talk to, and work for. Fellow-zombie lovers, fellow Jesus-lovers, fellow yarn-obsessed.
    (and, yeah, you can learn a lot more about turning on and tuning in to your Right People in my upcoming class)

  3. Listen to the Right People

    This is very different from listening to “the market”.
    This is listening to the feedback you get from the people who love and adore what you do.
    This is cultivating relationships and joining a community and then providing solutions for that community.
    Solutions like  zombie coffee mugs or cross necklaces or summer yarn.

Skip any of the above steps and you're going to either not make money or sacrificing your own style for “the market”.

What do you think? Do I have it all wrong?
Let me know in the comments!

PS. This is a super-simplified answer to a pretty complex issue of building a sustainable business. But it's a place to start thinking.
For all the gory details of finding and loving your Right People, register for the class.

How Right People changed My Business

Yesterday we talked about what Right People are and how they can change your business.
Today I'd like to share what happened to Blonde Chicken Boutique when I started applying the concept of Right People to my work.

It started by Havi saying

Everyone has Right People

and

Your Right People are Right if they love what you do. That's the only requirement.

And I wondered, what would this look like if I really believed it?

If these people love what I make, then I should make something truly ME.

Instead of worrying about the trends or what other yarnies were doing, I started focusing on yarn that I really love. Textures, colors, styles.  My love of my work grew and I created a line of yarns that really went together. I began to develop a look for Blonde Chicken Boutique.

If there are people who love what I make, then I should be talking to THEM.

Instead of spending money reaching tons of new people, I turned to my current people. How can I serve them better?
For starters, I ask them. I create products they want (the Learn To Knit Kit was inspired by people who loved my yarn but didn't knit) and I keep them up-to-date (with a customers-only newsletter + a bi-weekly Yarn-Love Note)

My Right People love my thing, so why worry with those who don't?

When I realized I don't have to appeal to everyone or make everyone happy, I can focus on doing what I do best and serving the people who are already happy.

My happy, delighted Right People are the best advertising I could ever want.

If I make it easy for them to share my stuff, they can spread the more to more Right People.

The more I thought about Right People,  I realized I was actually thinking about Marketing.

But instead of asking “How do I tell people about my thing” (like many crafters do)
or “How do I tell my target market of 30 year old college graduates who make $40,000/year who knit about my thing” (like marketers do),
I'm asking “Who are my Right People already? What do they love? What could I do make them happier.”

This changed every part of my marketing.

The result?

My time is spent working with people I love, instead stressing over finding more people. My people are happy and tell their friends. My sales (both online, in person at craft shows and to yarn shops) have greatly increased. But best of all, I'm doing what I actually love.

A totally unexpected, non-yarny result?

When I started really listening to my people (not just my customers, but all those people who I liked and liked me, including other crafters, my online friends, other business owners), I realized they wanted something else.
They were asking me business-y questions; about marketing, about sales, about crafting a business AND a life.

So I started offering classes, and one on one consulting.
Every single one of my classes (including next week's class on Right People) have been sparked by specific questions I've been asked. I always answer the asker, but when the answer becomes huge,  I know I have a class.

The best part?
I genuinely love teaching. I love talking about business. I love love love brainstorming for other people's thing.
And the love is so obvious that last night Jay said, “Wow, I can see how happy this makes you. And it's so perfect for you!” (my bossyness is well-documented in our marriage).

Following my Right People? Led me to bliss.

How has serving your Right People  led you in new directions?

If you'd like to work with your adoring fans + find your Right People, check out the class! Registrations close next Tuesday!

Embrace your Right People (and the money will follow)

“Your Right Price will be right for your Right People”

I said this in the Pricing class and a few people piped up to ask , “But who are these Right People? How do I find them?”

We'll talk about the how to find the Right People and how to make them happy in this class, but before you register for that, let's answer the basic question:

Who are Right People and why do I care?

I first heard the term from Havi, when she said:

Your Right People need whatever it is you have in whatever form you give it.

I read that and thought, yeah, ok.

But then I started to explore it (and talked to Havi about it in more depth).

As I experimented, it reframed and transformed every area of my business.

Today I'll talk about about how recognizing and hanging out with your Right People can rock your business and tomorrow I'll share what changed for me.

Let's start with a definition, from Havi:

Right People = anyone you like and appreciate who likes and appreciates you.

My definition, as it relates to our crafty pursuits:

Right People = the people who love and adore your thing, the way you do it and you.

Your right people is anyone who really loves what you make.

This includes:

  • customers
  • friends
  • cheerleaders
  • mentors
  • partners

Not all of your Right People are going to buy from you, but even those that don't will sing your praises to new Right People.

Without a focus your Right People your business may be:

  • Unfocused: Which way should I go next? What should I make?
  • Uncertain: Will this sell?  Where should I advertise?
  • Insecure: Will people like it? Is it worthless? Will anyone ever buy?

Focusing on your Right People can reverse all that.

When you're talking to your Right People, you can be yourself.

Because that spark of YOU is what spoke to the people in the first place, it's why they are here, checking out your thing.

When you talk to your Right People, you know what to do next.

They'll tell you what they want either directly (I want yellow!) or indirectly (yellow sells out quickly).

When you share your thing with the Right People, you'll make sales.

They will feel a sense of kinship or a recognition of awesomeness and it will *click*. Yes, this is for me.

It's not about manipulation, convincing or cajoling.
In fact, it's the opposite! When you speak to your Right People, you don't have to persuade them that your thing is right, they will feel it.

Sound awesome?

Learn how to do it in my class on Befriending your Right People.  We'll cover the specific how tos of finding your Right People, talking to them, learning from them and keeping them blissfully happy.

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