This is a regular-ish thing, where I answer your questions about a class. I hope it help you decides if the class is right for you (and if it's not, I hope the questions/answers spark something for ya.)
We're talking about the Right People class, which begins at 3p, today!
Would people other than crafty business people benefit from this class (because I would really like to take a class about Right People), or is it solely geared toward people with businesses selling crafts?
-Jenny Ryan, AKA Cranky Fibro Girl
Jenny, I think this class will benefit and whole bunch of different businesses (and business models). The concept that there is a specific kind of person who will like your thing certainly isn't new (but marketers call it “target markets”, bleh) and we'll cover a bunch of different ways of wooing and loving those people.
Why the focus on crafty businesses? Because that's what I know. That's what I can be really specific about, from personal experience.
I've managed a paint-your-own-pottery studio, worked in or owned 3 different yarn shops and, of course, created and grew Blonde Chicken Boutique. Oh, and I studied for an MBA.
This gives me a both-sides-of-the-counter view into the craft world.
The awesome thing about business and marketing is that these lessons aren't just applicable to one area.
Good sense is good sense. It can be applied (with a few tweaks to accommodate your own business model) in a zillion different ways.
I'm based in the UK and wanted to know whether it would work for me to call in via skype? Do you know?
-Ingrid
Yep! It should be just fine! How it works is this: you pay and you get a phone number to call. That number is just a plain (US-based) phone number, you can call it from any kind of phone you want!
Ready for Right People Loving?
If your not in the class yet, you can register here.
Even if you can't make the call this afternoon, you'll get a recording of everything.
PS. Just so you know, you can ask me a question any time without fear that I'll make it public. These askers got their answer privately and then agreed to let me post their questions!