Today Heather and I are talking about her experience with Craft An Effective Blog Workbook.
Watch it here:
You can find Heather's podcast at CraftLit.com or find her literature-inspired patterns.
Today Heather and I are talking about her experience with Craft An Effective Blog Workbook.
Watch it here:
You can find Heather's podcast at CraftLit.com or find her literature-inspired patterns.
Do you ever get really excited about something and then…not do it?
I'm not talking about when long projects drag on. I'm talking about when you get so excited about something, that you can't stop thinking about it while you wash the dishes or walk the dog or drink your first cup of coffee.
And then you sit down to work and…
You check your email.
You write that guest post.
You answer a few questions and schedule a few tweets.
But you're still! so excited! about the project!
But…you're not working on it?
That happens to me too.
In fact, it's happening to me right now.
I'm working on a Holiday Sanity Playbook (it's based on this annual, beloved class). And it's the most excited I've been about anything in a long time. It's going to come with stickers. And ribbon. In your mailbox (if you're into that.)
But…
I'm not working on it right now.
I'm writing this, because I realized I was doing everything else, instead of working on it.
And I know you do the same thing, too.
You have a fabulous idea for a new line, a new business card, a new story.
But instead, you answer questions, pack orders, make another thing.
It's not that you're procrastinating work…it's that you're savoring the perfect thing.
You see, while my idea is still in my mind – it's perfect. It's lovely, exciting, delicious and…imaginary. Imaginary things are perfect because the real world hasn't spoiled them. My imaginary Prince Charming didn't leave his socks around the house. My imaginary home never smelled like onions and garlic after I made dinner (it smelled like chocolate chip cookies and chai lattes). And my imaginary Playbook is clever, hilarious, colorful and gives each reader exactly what they need.
But no one can enjoy my imaginary life, so I have to make it real. I marry the guy with the socks because he's hilarious and adorable. I rent the tiny house because it has great light. And I make the real life product because it will help real people, not just imaginary ones.
In the process of bringing it into the world, it'll lose some of its luster.
I won't find the right word.
I'll argue for far too long with Photoshop.
I'll discover I printed something upside down.
But it will exist. And a real chocolate chip cookie tastes far better than an imaginary one.
Just acknowledging this: that I love it so much I want it to perfect helps. Just noticing that I am putting it off because I love it so much helps.
In fact, I think I'm ready to work on it!
Today I spoke to Starship Captain and Blog Workbook reader Rebecca about how to make her blog more effective at reaching her customers.
You can watch the whole conversation below, and pick up the workbook here.
[If you're reading this via email, you'll have to click to watch]
You can find Rebecca's work (and blog!) at Death By Thread (dontcha just love that name?)
Every week is an adventure…and this is where I collect the week's photos, finds and lessons. Past adventures can be explored here.
Beau + Andre do this ALL the time (we call it snorgling), but this is the first time I was able to capture it.
Fall colors!
Love the new fabric shop in town
Started a quilt
Had a party for a little bro
Love, LOVE this book
Hail!
The new Heather Ross book has me dreaming of fabric design. I've devoured all the posts mentioned here, added about 100 new books to my to-read list….and started my first design last night. The lesson? It's harder than it looks, but there's nothing like a new passion to fuel my creativity!
As I'm embracing new crafts (quilting and fabric design) I'm also deep into writing a new Holiday Sanity Playbook…and the combination of making and business-thinking has me pondering how the two affect each other. How do your creative skills inform your business decisions? What skills can cross over? Do you apply your lessons-learned-while-crafting to your business adventures? Or do you keep them entirely separate? So many of my readers + students are whip-smart + confident when it comes to their craft (whether it's actual crafting, or writing, or painting)…but they're tentative about business decisions. How can I help you translate the confidence in one area to the other?
A year ago: Podcast: Multiple Streams of Income
Two years ago: Coffeshop Clarity
As part of my feel-good experiment, I'm saying yes to the stuff that feels good. One of the biggest challenges (for me) to doing what feels good is LOGIC. I can logic-away all kinds of fun stuff, insisting that I don't have time, I don't have energy, I really should spend my time on finishing those other projects instead of starting a new one. But this month's experiment is saying YES to something I know will feel good, so instead of saying NO to my newest crazy idea, I fully embraced it.
This week's crazy idea was Elise's Quilts by Christmas challenge. After a recent weekend spent quilting with my mom, I wanted to do it again. I was visiting this weekend and my mom has a great quilting set up: a big table to cut on, two sewing machines, plenty of ideas, so this was the perfect storm of inspiration and opportunity. Before I left I sent mom a link and my new quilt was born.
This week was full-to-bursting with great conversations (with Diane and Brooke, Sarah, and Melissa), welcoming new members into the Starship, and baking for wrestlers. Why yes, most weeks are this weird.
The chilly weather made the cats even more adorable than ever.
My “video studio” (which is just my living room, rearranged) where I spent most of my week.
Pumpkin Spice Soy Chai + oatmeal.
Chocolate peanut butter bombs, all made for this guy:
Ultra Mantis, at the wrestling show Jay went to this weekend, enjoying the vegan baked goods I sent him.
If you have three video chats scheduled in a week (and thus, have to look presentable and talk clearly three days in a row), you will come down with an old-man cough and get so mad at your bangs that you cut them yourself on Monday morning. Choose to be amused.
If you choose to say yes to the projects that are right, and no to the projects that are not-quite-right, things will work out. Not 2 minutes after hitting send on an email where I said no to a potential new job, I got an email from a Starship member about reaching her goal. All is right with the world, and I know I'm focusing on the right stuff (building your success).
The people I work with are the smartest. Proof: all three entrepreneurs featured in this week's conversations. I looove to talk to people who are getting clearer and more focused, and I am just squealing with delight that our new workbook had something to do with it.
It all proves what I'm always telling you: You know. You know what to do next, you know what to say, you know how to make your business great. You might just need the right questions and the right framing and the right encouragement. If you feel confused right now, find someone to ask you the right questions. (This is why everything I write is filled with worksheets – it's all aimed at framing the issue for you, then asking you the question so you can get to your right answer).
Don't have time for marketing? Here's how to make time, on Rena Tom (written by me!)
8 rules for writing (and making!) from Neil Gaiman
Adorable handmade business card…envelopes!
Elise has convinced me to make quilts for Christmas. Even though my big sewing machine is in storage (it's a vintage machine, from the 40's, built into a big table that I don't have space for in my tiny house), I'm heading to the fabric store in just a few minutes. I might borrow my mom's machine, or rearrange my whole living room until the sewing machine fits…but this is a quilt-thirst I hafta quench.
A year ago: Right Action
Two years ago: The Hard + Soft of Money
Three years ago: The Pain of Craft Shows
Today Diane and I are talking with Melissa Gruntkosky of Pressbound, about her blog.
If you want to share your comments or ask your questions, use the hashtag #effectiveblog
If you'd like to experience the workbook that helped Melissa, you can find it here.
Today Diane and I are talking with Sarah Wilson of The Sexy Knitter.
If you'd like to experience the workbook that helped Sarah focus on the right readers, you can find it here.
This year Diane + I held two sessions of a live class that was crazy popular. But every time, we'd get a pile of emails from people saying: This week just doesn't work for me, will you hold it at another time? And as we want to say yes to every single person, we also have a pile of other ideas and projects we're just dying to do.
So we made it timeless. You can take the “class” anytime, anywhere, for as long as you like: it is now in one downloadable PDF.
The only downside: we love the personal question-answering, brainstorming, exciting work that comes from working with someone on their specific blog.
Tuesday, October 9th, 1:00 pm EST (10:00 am PST)
We’ll be talking with Brooke Siennes of Sincere Sheep.
Wednesday, October 10th, 2:00 pm EST (11:00 am PST)
We’ll be talking with Sarah Wilson of The Sexy Knitter.
Thursday, October 11th, 4:00 pm EST (1:00 pm PST)
We’ll be talking with Melissa Gruntkosky of Pressbound.
You can watch, for free, right here.
If you want to share your comments or ask your questions, use the hashtag #effectiveblog
And if you want to make your blog more effective, get the workbook here.
As part of my Feel Good Experiment, I'm paying attention to what feels good, and that includes all those tiny wants. You know, when you're in the middle of something, but you think, I would really love a hot cup of tea. Well, now that I'm paying attention, I realize that I crave warm beverages a lot. All day. I want coffee in the morning, tea all day, and hot chocolate at night. But then I tell myself, Ok, just wait until you finish this email. Or, Get one later. And 8 hours later I still don't have my tea and it's time for bed and I say, Oh well, I'll get one tomorrow.
Putting off a cup of tea might not be a big deal…once. But my daily deprivation, my unfun do-this-before-you-get-what-you-want game is a sign of something bigger. It's a failure to really listen in to what my body wants, and it's a symbol of all the other things I don't listen to (stretching a cramped leg, getting that Dr's appointment, a feeling that this project isn't quite-right).
So a cup of tea is the perfect place to start listening in to what feels good. It's small, it's risk-free, it's delicious and warming. And taking the time to make a perfect cup (and then enjoy sipping it) is a lovely reminder that I'm allowed to feel good, that I'm allowed to bring more good things into my life.
Yesterday I posted the above picture to Instagram and got a few requests for my recipe, so here it is, my guide to make the perfect cup:
There are two steps to making this tea: make the pumpkin spice + brew the tea. The first step can be done way in advance – I make pumpkin spice in bulk every week and then add it to everything: smoothies, oatmeal, coffee, apple pie.
I started with this recipe, but tweaked it to fit my put-it-in-anything plans.
1 cup of pumpkin puree
2 tsp cinammon
1 tsp ginger (I love it freshly-grated, but dried will work too)
1/2 tsp nutmeg (you might want more, but I don't really like it)
1/2 tsp allspice
1/4 cup soy milk *
Mix it all up with a fork. It'll still be a bit thick, but that's ok, because you're going to add liquid any time you blend it in to anything. Seal it up and keep it in the fridge for a week.
I prefer almond milk (and hemp milk) for just about everything: baked goods, on my cereal, smoothies…but NOT for this. Other milks get weird when you heat them up…almond milk gets bitter, hemp milk starts to curdle and rice milk heats fine, but it's just way too thin for a creamy drink. If you're going to mix this in hot tea or coffee or oatmeal, use soy milk.
(Could you use milk? Sure…but why would you? The soy milk has a sweet nuttiness that really plays well with chai)
2 Tbl Rishi Tea: Masala Chai (loose tea)*
1 cup soy milk
1 cup water
Put the tea and liquids in a little pot and bring it to boiling. The directions tell you to boil it for 5 minutes, however! If you keep it all the way up at High for 5 minutes, it gets a little bitter. So I turn it down to medium (still boiling, but less angrily) right after if it comes up to boiling. Set your timer and enjoy the chai-y fumes.
While the chai is bubbling, scoop a big spoonful of your spiced pumpkin into the bottom of your cup. If your drinking cup has a narrow mouth, use a wide mouth bowl or measuring cup for the next step. I want the hot liquid to hit the pumpkin to dissolve it, so scoop the pumpkin into whatever you're going to strain your tea into it. While you're at it, get out your strainer.
When the timer dings, pull the tea off the stove and strain it. The pumpkin should dissolve nicely, but give it a quick stir just to be sure. If you've strained it into something else, pour into your mug.
There you go! Delicious pumpkinness!
And if you've got a little tea left over, pour it into your oatmeal.
(Go on and add an extra scoop of the spiced pumpkin to your oatmeal while you're at it.)