I’m so glad you’re here.
When I quit my day job to sell my handmade yarn full time, I was overwhelmed with questions from other makers. Through answering them, I discovered that I didn’t just love *my* business, I loved ALL businesses. And I loved helping makers find the just-right fit for their own situation – the business model, the marketing plan, the profitability – I love seeing it click into place.
But answering questions one-at-a-time isn’t very efficient because nothing in business stands alone – it’s all interconnected. So I started teaching classes that would cover an entire system, so that you can fit together all the parts. In 2012, my marketing systems became a book, published by Cooperative Press: Market Yourself!
In my experience teaching + consulting with businesses of all sizes, I’ve learned that most makers know much more than they think. If you’re not where you want to be, it’s probably not about a lack of knowledge, it’s about a lack of focused, consistent ACTION. To take that action, you need a great plan, but you also need support. In 2011, I created the best support system I could imagine - a year-long adventure (although most members renew again and again, with many being aboard for the whole 3 years!) to provide you with weekly accountability, monthly reminders and quarterly planning sessions. We named it the Starship (that’s what the members voted on!) and you can read more about it here.
Since then, I’ve been making classes + guides that answer the questions and conundrums asked inside the Starship. I’ve been invited to teach these classes for art councils and community colleges with Handmade in America, in an artist studio in Boston, at an alpaca farmers’ convention and to yarn shop owners at the national trade association show. You can find a few of these workshops for self-study here.
You can read more about my story here, if you like.
What you’ll find here
The most popular posts:
1. How to read 100 books in one year.
2. 6 Thoughts on the New Domesticity
3. How to be (your own version of) Awesome
4. How to Decide if You Should Do Something
5. How to Experiment
6. How to Create a Successful Business
7. Get Your Family to Support Your Business
How we can work together
If your business needs a structure and you want to continue planning (and implementing) throughout the year, embark on a Solo Mission.
The Starship is the most-comprehensive option – you get everything above (access to all past classes, free admission to all upcoming classes) + 2 free one-on-one sessions with me + quarterly map-making and monthly review + a weekly live chat + 24/7 forums. It only opens once a quarter + you can sign up to be notified (and learn more about it) here.
You can find more about my mission on the About page, but I’d really love to get to know you. Shoot me an email and tell me about you and your business! What are your questions? What are your dreams?