Weekly-ish notes on navigating big change

marketing tools

179: My best-ever marketing tool (and how to use it in your creative business)

The best marketing tool I’ve ever used was my podcast, and I’ve seen podcasting work marketing wonders for other artists, crafters, and makers too! Listen to how my podcast works for me, and how I got started on this episode of Explore Your Enthusiasm at: TaraSwiger.com/podcast179

In April of 2014, I completely changed my business, because I made one small, spur-of the moment decision to follow my enthusiasm. It took me less than a week to kick-off what would become my best-ever tool for reaching new right people, building trust and loyalty, and increasing my sales at least 50% every year since. I started this podcast. And I've seen podcasts do the same thing in makers’ and artists’ businesses.

Links I mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Adventures

Every day is an adventure. I share the view, the gratitude and the news  on Fridays – you’re invited to join in. You can find all my adventures here, or follow along via email here.

The view

Too good to wait. #taralovesmornings
Gorgeous day, and art. #motherdaughterfun
Picking fabrics for my Cat Lady quilt. You, @pennyshima?
Beau isn't sure about this layout... #yearofmaking

I am so grateful for…

  • A lovely weekend with my mom
  • The  opportunity to use my doable-plan-creating superpowers for two dear friends, and being witness to the resulting awesomeness they've crafted.
  • The return of my quilt-making mojo. (I started this quilt. I am officially a Cat Lady.)
  • Dude. The thank you emails from Pay Yourself students, and  their epiphanies in the discussion space are THRILLING. And humbling. I've had other teachers/superstars email me to say their students are telling them how much they love it. I was proud of this material, but I am so much more fulfilled knowing that it's being applied and is useful. My heart has grown three times.

I can't say enough how overwhelmingly grateful I am to be doing this work + to be helping gorgeous, generous business ladies rock their own art. Group hug!


The Finds:

Read this:  

Listen to this:

What were your adventures this week?