Weekly-ish notes on navigating big change


Even more giveaways

One week after the book launch and I am still…floating. That's the only word for it. The launch party, the giveaways and the reviews have all been sparkling and delightful and perfect.
I promise that next week we'll get back to talking about YOUR small biz, but before we do, I have to fill you in on a few more book-related things (like chances to win it!).

Gather Here is the best.

Seriously. If you're in the Boston area, you do not want to miss this yarn + fabric shop. Friendly, well-stocked and filled with a wonderfully sweet community.

I was totally thrilled to make it home to the Launch Party.

(And they had signs all over! Even in the window! Nothing will make a girl feel fancier than a window sign!)



Reviews + Giveaways

Not sure if the book is right for you? Check out these reviews:

“Let me just tell you – this book is HEAVY. It’s full of advice, full of theories and ways to practice them. Full of material to follow – from friendly to professional, from personal to business. This book doesn’t have tons of drawings, tons of diagrams or lots of colours. It’s straight to the point.”

Read the whole thing at Rock + Purl + enter win a copy


“Market Yourself by Tara Swiger does not disappoint. Tara Swiger knows marketing and after you read this book (heck, after reading the first chapter!) you will believe that Tara Swiger knows you.”

Read the whole thing at Handmade Success + enter to win a copy



“Market Yourself is oriented toward people who make and sell handmade objects (including, ahem, knitting patterns) but could be just as easily applied to boutique service companies or pro-bloggers looking for the right audience; pretty much any business with a small-to-non-existant marketing budget will find invaluable tips here.”

Read the whole thing at Ropeknits


“What you need to do is straightforward (know who your “Right People” are, for example), but it can feel overwhelming. That's where this book went from being interesting to being gripping for me: Tara breaks all this down in a friendly, conversational way and provides worksheets and helpful tips (like “16 Questions To Help You Write A Douche-Free Bio” by Kelly Parkinson). “

Read the whole thing at MK Carroll


Vianza's just straight up giving away a copy (enter by tonight!)

And I think that's everything?

If you've reviewed the book (or you'd like to!) leave me a comment with a link! And if you've bought or won the book, leave a comment and let me know what you think, mkay?
Thank you for making this week utterly magical.

Market Yourself launch party! A chance to win $50!

Hello friends! Today's the day!

Market Yourself is out of pre-orders and is shipping out, right this minute.
$26.95 plus shipping

Add to Cart View Cart

DIGITAL (PDF and ereader)

Add to Cart View Cart

In Boston? Join me!

Tonight I'll be teaching a workshop on Right People. It's totally free, and it's at the fabulous Gather Here. Get the details here.

Not in Boston? Tweet + win $50!

To celebrate the launch of my book, my publisher is giving away a $50 gift certificate for any of their books. To win, all you have to do is tweet about the book, and use #marketyourself in your tweet, today. Shannon will pick a winner (randomly) from all tweets + announce it via Twitter tomorrow morning.
In your tweet, you can ask me questions (I'll answer every one!), you can talk about your favorite part, or you can share your own marketing struggles.


Need some ideas? How about: 

I just bought @TaraSwiger’s marketing book for handmade biz! Get yours here: http://bit.ly/IbR5oM  #marketyourself
Ooh! $50 worth of @cooppress books? Sign me up! #marketyourself http://bit.ly/IbR5oM

Here's what others have been saying:






The difference between the different versions.

I've gotten some questions about the difference between the versions of the book. Here's the lowdown:
Print + Digital (only available from me and Cooperative Press): 
This is the actual, hold-in-your-hands print copy of the book
+ a PDF of the entire book, emailed immediately after purchase.
Digital (only available from me and Cooperative Press)
This includes a Kindle and Nook-friendly editions,
+ a PDF of the entire book, immediately after purchase
Print or  Digital available anywhere else. Yep, you can buy the book from Amazon , but it won't include a PDF of the book.

Why do I want a PDF?

Because your business is always changing!
There are a squillion worksheets in Market Yourself and while you're welcome to fill them all in on your print version, I want you to be able to come back in 6 months or a year and revisit the worksheets, and be able to look at all the questions with fresh eyes. The PDF allows you to print (and reprint!) the worksheeets as often as you need to.
And if you buy the digital-only copy, a PDF lets you print out just what you want, so you can apply pen to worksheet.

Do you have any questions?

Ask them in the comments, or tweet them!