Weekly-ish notes on navigating big change

choose yourself

Don’t Wait to be Chosen

You have done amazing things in your life + biz - so why are you waiting around before you do MORE amazing things? Do you think someone "more important" or more famous or bigger or better needs to choose you before you can "make it" and move forward? Stop waiting and start doing - with confidence. Visit TaraSwiger.com/podcast128 for more info!

Get more goodness and support the podcast: http://patreon.com/taraswiger

The reaction to the Biz Confidence Challenge so far blows me away. YOU have so much to be proud of, you have so much to build your confidence on! So… what’s up with the self-doubt?

Why do you doubt you can do awesome things when you’ve already done SO MUCH?

Often self-doubt (or lack of confidence) is tied to fear – we hold ourselves back (or think we're not good enough), not because we have any proof, but because we're waiting on… something.

You may not have even thought of it consciously before, but if you aren't taking the action you want to take, you're waiting on something.

In this episode, I'm full of questions – and you can get a FREE worksheet to help you answer them when you sign up to join the Biz Confidence Challenge, below!

Listen along with your free workbook so you can figure it out – what are YOU waiting for?

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Join the Biz Confidence Challenge!

A new round of the (live) Biz Confidence Challenge started this week (if you haven't joined us, it's not too late – sign up at the bottom of this post!). The Challenge is a 6-week practice in building confidence in yourself, so you can move forward in your business. Each week I send one challenge for you to do and then share on Instagram (with the hashtag #bizconfidencechallenge), then I explain how that  challenge will build your confidence in the next episode of the podcast, and then we dive even deeper and I'll share my own answer to the challenge + your reactions + I answer your questions in a weekly live webinar, each Thursday.

Sign up here to join the challenge!

Choose Yourself, even after others do



While reading Choose Yourself  last night, something clicked and I suddenly spotted the connections between conversations I've had with publishers, teachers and workshop-holders.

First conversation:  I was working with a book publisher a few months ago (on her business) and she despaired that her authors seem unwilling to take charge of their own book marketing. They seemed to believe that after she agreed to publish their book, they were off the hook for all marketing and sales. I was flabbergasted, because every author, no matter the size of the publisher, is responsible for their own book's success. All of the New York Best-Selling Authors? They hire publicists (like this guy, who wrote a great book) with their own money.  Being chosen with a publishing deal does not guarantee your book will sell. 

Second, and seemingly unrelated, I was talking to the Studio Manager where I held my workshop “Create + Market Your Craft Class”. She despaired that teachers expect her to do all the marketing to fill their class. I was flabbergasted, because if you want a full class, you have to spread the word to your audience, which is full of people likely to take it! (How to do this was half of what my workshop covered.) Being chosen by a venue does not guarantee your class will fill. 

So as I was reading Choose Yourself, I realized that the connection between these stories is that people worked hard to be chosen by a publisher or a class venue, and then they thought their work was over. They thought that being chosen was the point, that it provided all the validation they needed. They thought the Chooser (the publisher, venue, gate keeper) would suddenly swoop in and do all the hard work of making their creation a success.

But this isn't how it works.

There's not a point in your creative work where you get to sit back and stop marketing.

(Remember: marketing = every communication with your customer.)

Sure, after you build a community of raving fans, you can shift your focus to serving them beautifully (instead of pursuing new people)…but you have to keep showing up with your best work, and you have to keep talking to them. (Which, by the way, is exactly what you do in order to get fans.)

If you're holding out hope that you'll suddenly reach a point where you can stop reaching out, communicating and connecting, you're missing out. You're ignoring the most valuable asset you have: the lessons you're learning as you grow. You're missing what your customers are telling you they want right now. And you're only going to be disappointed, because you never are going to reach that imaginary point of success. 

I've had clients and students that had massively huge online followings, that  had mutiple-book deals, that sold thousands of dollars in products each month. And each of them still, long after the “success” came, continued to communicate with their customers on a regular basis.

No matter who chooses you (press, publisher, customers) you have to keep choosing yourself, doing the work, over and over every day.


Don't despair.

This is actually brilliant news (although if you've been telling yourself you hate “marketing” you may think otherwise), because it means that you have the power. You have the power to make an impact with your book, class, product. You don't have to wait around for anyone to recognize your genius. You can start today, and instead of looking forward to being done, you'll create a sustainable system that can last years.

Have you been waiting around for someone to choose you?

(Or for the chooser to do your work?)