2010 - Page 11 of 12 - Tara Swiger

New Goats!

Ok, it has nothing to do with National Craft Month, but I just had to share.

Yesterday, the very first day of spring, my mom's dairy goat, Emily, gave birth to two sweet little babies:

We all went in to check on Emily in the midst of celebrating my little brother's 11th birthday. We had no idea that she had just given birth, until we saw sweet little brown kid standing there shivering:

Next to him was laying his little white brother, still, uh, shall we say, freshly born?

Within 30 minutes they were both trying out their new legs, mumbling to their mama and searching for their first meal.

Handmade Marketplace – book giveaway!

I have one copy of Handmade Marketplace to give away,
read to the bottom to learn how to win.

(photo from karichapin.com)

Oh, I can not tell you HOW excited I am about this book!

I was honored to be interviewed for it, to serve as part of the “Creative Collective” – the group of makers who contributed bits of our own experiences.

That was crazy exciting, but then I got the book in my hands.

And oh, I'm far beyond excited to be included in it, I'm thrilled that this book exists.
I'm thrilled I have something to recommend, as a complete resource, when someone asks “How do I start a crafty biz?”

It has everything a crafter needs to know/think about/plan for in selling their crafts. Craft shows, marketing, making their thing, wholesale, everything!

I have read a loooot of business books.
Most of them are geared to big businesses.
A few are aimed at truly tiny businesses (my favorite: The Boss of You)
Even fewer are about craft businesses (and the best, by Barbara Brabec are over 20 years old)

But this is the first book for us.
Crafters who blog. And podcast. And sell online.

Obviously my review is wildly biased because the book is filled with people I adore (Kari! Kim! Diane!)…but my mom (who is totally out of the online-craft-world loop) called me last night to say “I can NOT put this book down! It's teaching me SO much!”

Thanks to the kind people at Storey, I have one book to give away to a commenter!

To enter: leave a comment with your business question and I'll choose one commenter randomly and announce the winner next Friday!

PS. I met the author (and everyone else mentioned in this post) on Twitter. Being a part of this book is just one of the fabulous side-effects of loving Twitter.

I’m not an expert

Really.

I don't think I am know I'm not.
In fact, even thinking that anyone expects me to be one freaks me out.

And yet.
People ask me questions.
I answer them.

But in my answering, I'm just saying this is what works for me.
Not I know the only right way.

I've been thinking about this expert-thing since reading this post about not being an expert. And while working on my Twitter class.

I am not an expert

I wasn't sure how to announce the class, because I keep getting hung up on I'm not an expert!

Morover, I think Twitter Experts are the problem!

They overwhelm us with information on what we should be doing.
Or they have all these rules that makes Twitter not-fun and frankly, sort-of-icky.

So why teach a class on Twitter?

Becaue, in every one of my other classes for crafty businesses, someone (or several someones!) ask about Twitter.

How can I use it without being icky?
What's the right way?
Won't I seem spammy if I talk about my business?
What if no one is following me?
Am I doing it wrong?

And Oh! do I have answers. Lots of don't-be-icky, but-still-grow-your-business and have-lots-of-fun answers.

Not because I'm an expert.

But because I love Twitter.
I love making new friends.
I love getting to know people better.
I love sharing my business in a non-icky way.
I love the opportunities it provides (magazine articles, interviews in books!)

So, despite not being an expert, I'm going to answer your questions about taking the ick out of Twitter while rocking it and having a great time and not-being-at-all-sales-y in a week-long class, next week. You can read more about it here.

Happy St. Patrick’s Day!

I've never really celebrated St. Patrick's Day, other than to forget to wear green and get pinched (ow!), but I love watching others celebrate it.

And since green's one of my most favorite colors, it isn't hard to find anytime-inspiration in the plethora of green-goodness across the web.

Here's the good green stuff I came across today:

Do you have a favorite craft or food you make at this time of the year?

Baking = Writing

Sure, it's National Craft Month, but I really spend most of my time on two non-crafty “crafts”:

Writing.
Business.

I love both, but sometimes combining them feels like…work.
I always want to avoid sales-y, ick-y business writing and sometimes even the NAME of a business sales-y thing grosses me out.

Like “launches”. Long ago, I started calling them “brunches”.
Because isn't brunching the most relaxing thing ever? No stress! No waiting! Just piles of tastiness and conversation!

Last week I was getting ready to write something business-y (for the brunch of my Twitter class) and I got stuck. On the word.

Sales Page.

A totally icky word for what is a pretty simple thing: a description of what you are offering.

But as much as I love writing and I love sharing my thing, I always put off writing sales pages.
It just sounds painful and icky and sales-y, you know?

So let's metaphor-mouse it (that's a Havi thing):

Current relationship (sales page =?)
-icky
-salesy
-convincing
-“persuasive writing” assignments in school
-explanatory
+sharing my thing
+putting words to an idea
-static
-work
-“should”
-certain technique that I'm not doing and therefore “LEAVING MONEY ON THE TABLE” (ugh, I hate that saying)
-sticky
-should should should

Reminds me Of..
writing that is a “should” – school assignments, homework, wondering if I'm doing it “right”

My ideal metaphor (X=?)
+ease
+fun
+putting words to ideas
+sharing what I love
+confidence
+not scary
+no “right” way
+extra doses of me-ness

What happens when…
What happens when there aren't any expectations of what I *should* be doing? What does that look like?

That feels like I'm dancing around in my kitchen, as an adult (ie, not a kid doing homework), putting my favorite ingredients together, confident in my skill.

*bing*

When sales page = homework:
I feel:
like a kid
worried of getting in trouble
trying to please…the big kids? the experts?

When sales page = my baking
I feel:
like an adult
responsible to myself
confident
free
I want to share all the tasty goodness!

Sales Page = Baking!

Do We Have Metaphor?
Yes!
For me, baking=sharing, fun, having a party, inviting everyone, woo!
Baking for someone is a lot more fun than trying to sell them something (ick!)

—–

Is there a word you don't like? Would finding a better metaphor make it more enjoyable?

My creative Mission

Reading this post, by Diane (of CraftyPod) on Make+Meaning about Creative Missions, sparked all sorts of crafty, hopey, changey thoughts.

She says

even the most compelling hobby, when it becomes your paycheck, can start to look an awful lot like work.

And I can tell you, this is SO true.

Which is why, each year I look at what I want my business to DO. Not just pay my bills (although that's a goal), but what I want it to do in my life and in the life of others and (this may be a little grand) what it's doing in the world.

What does it change?
How does it improve the people who interact with it, impact the environment, support the crafty world?

Reading the article, I was reminded that my business has a few Missions:

Promote sustainable fibers, especially that of small farmers – through using only sustainable fiber in my own work, through explaining those choices to the crafty world in a non-judgey way, through bringing attention to environmental issues around fiber and providing information on making eco-friendly decisions (whether with my yarn or anyone elses
Supporting the indie-yarn community – through A Novel Yarn, through providing information, through sharing what I've learned, through being available to answer questions one on one.
Experimentation – with yarn-making, with business-growing, with class-teaching. My mission is to try new things, learn, synthesize and share the results. This is really the heart of everything I do.

This is always something I'm working on and working with. The deeper I go on this creative mission, the more the mission changes, the more details I get, the more ideas are sparked, the more my life becomes authentic and the more I live what I truly love.

What is your Creative Mission? Are you still working on it?

My Non-Yarn Obsession

…is fabric.

And not just any fabric, but really really beautiful fabric.
And pouring over sewing patterns I'll never make.

My very favorite source of inspiration is Anna Maria Horner, designer extrodinaire.

Just look at this dress.

And this quilt.

Yum.

I’m celebrating National Craft Month by posting something crafty that catches my eye every weekday. Share your favorite crafty finds in the comments!

Adopt a Designer

I’m honoring National Craft Month by posting something crafty that catches my eye every weekday. Share your favorite crafty finds in the comments!

I love Crochet By Faye‘s idea for celebrating National Craft Month – adopt a designer!

You can read all the details in her post. The general idea is to pick a designer every day for the rest of the month and do something to help them succeed: blog about them, recommend them, buy a pattern!

I love this idea and will be incorporating here my already-planned National Craft Month blogging. I'm also going to spend the month looking for more designers to feature in my bricks+mortar shop, A Novel Yarn.

If you know of a designer (especially one that works with handspun or handdyed yarn), let me know in the comments!

Teaching Your Craft

I'm super honored to be interviewed by the fabulous Diane of CraftyPod about teaching crafts (and specifically, knitting). We had a great conversation about the experience of teaching and how to get started teaching.

If you've wanted to start teaching your craft, listen to the conversation here.

Diane mentions that my Learn to Knit kit taught her to knit (squee!), you can find the kits here. Even if you know how to knit, these kits are a great way to teach a family member and avoid frustration that comes from not knowing how to describe when-the-loop-does-this-you-do-this.

Have you taught your craft?
Anything you'd add to our conversation?

7 Reasons You Get a No

Looking over yarnies' (this is what I call super-small indie-yarn-makers) websites today, trying to find just the right ones for A Novel Yarn (my real-life yarn shop), is frustrating.

I love handmade yarn and I love yarnies.
I want to help them all.
I want to see them all succeed.
I do NOT want to say No.

But the most frustrating part is – the yarnies left me no other option.
Based on what they've given me, I can't say yes.

Why am I saying No?

There are 7 mistakes yarnies (and all sorts of crafters) are making, so I turned on my recorder and ranted a bit.

You can download it here: 7 Reasons I Say No
(right click and Save As…to save to your own computer)

The first step to getting your goods onto a shelf in a shop?

Stop doing these 7 things!

The second step:

Figure out what to do, how to do it and how to ROCK it in this Wednesday's class,
How to Rock the Shop.

Year: 2010

I am not an expert

So why teach a class on Twitter?

Not because I'm an expert.

Sales Page = Baking!