Sure, it's National Craft Month, but I really spend most of my time on two non-crafty “crafts”:
I love both, but sometimes combining them feels like…work.
I always want to avoid sales-y, ick-y business writing and sometimes even the NAME of a business sales-y thing grosses me out.
Like “launches”. Long ago, I started calling them “brunches”.
Because isn't brunching the most relaxing thing ever? No stress! No waiting! Just piles of tastiness and conversation!
Last week I was getting ready to write something business-y (for the brunch of my Twitter class) and I got stuck. On the word.
A totally icky word for what is a pretty simple thing: a description of what you are offering.
But as much as I love writing and I love sharing my thing, I always put off writing sales pages.
It just sounds painful and icky and sales-y, you know?
So let's metaphor-mouse it (that's a Havi thing):
Current relationship (sales page =?)
-“persuasive writing” assignments in school
+sharing my thing
+putting words to an idea
-certain technique that I'm not doing and therefore “LEAVING MONEY ON THE TABLE” (ugh, I hate that saying)
-should should should
Reminds me Of..
writing that is a “should” – school assignments, homework, wondering if I'm doing it “right”
My ideal metaphor (X=?)
+putting words to ideas
+sharing what I love
+no “right” way
+extra doses of me-ness
What happens when…
What happens when there aren't any expectations of what I *should* be doing? What does that look like?
That feels like I'm dancing around in my kitchen, as an adult (ie, not a kid doing homework), putting my favorite ingredients together, confident in my skill.
When sales page = homework:
like a kid
worried of getting in trouble
trying to please…the big kids? the experts?
When sales page = my baking
like an adult
responsible to myself
I want to share all the tasty goodness!
Sales Page = Baking!
Do We Have Metaphor?
For me, baking=sharing, fun, having a party, inviting everyone, woo!
Baking for someone is a lot more fun than trying to sell them something (ick!)
Is there a word you don't like? Would finding a better metaphor make it more enjoyable?