What are Right People, re-visited

In writing the chapter on Right People (for the BOOK!) and getting ready for the new class, I couldn't find a better way to explain it than I did in a post I wrote last year…so instead of trying to find a new way of saying it, let's just have a look at that older post: 

“Your Right Price will be right for your Right People”

I said this in the Pricing class and a few people piped up to ask , “But who are these Right People? How do I find them?”

We’ll talk about the how to find the Right People and how to make them happy in this class, but before you register for that, let’s answer the basic question:

Who are Right People and why do I care?

I first heard the term from Havi, when she said:

Your Right People need whatever it is you have in whatever form you give it.

I read that and thought, yeah, ok.

But then I started to explore it (and talked to Havi about it in more depth).

As I experimented, it reframed and transformed every area of my business.

Let’s start with a definition, from Havi:

Right People = anyone you like and appreciate who likes and appreciates you.

My definition, as it relates to our crafty pursuits:

Right People = the people who love and adore your thing, the way you do it and you.

Your right people is anyone who really loves what you make.

This includes:

• customers
• friends
• cheerleaders
• mentors
• partners

Not all of your Right People are going to buy from you, but even those that don’t will sing your praises to new Right People.

Without a focus on your Right People your business may be:

• Unfocused: Which way should I go next? What should I make?
• Uncertain: Will this sell?  Where should I advertise?
• Insecure: Will people like it? Is it worthless? Will anyone ever buy?

Focusing on your Right People can reverse all that.

When you’re talking to your Right People, you can be yourself:

Because that spark of YOU is what spoke to the people in the first place, it’s why they are here, checking out your thing.

When you talk to your Right People, you know what to do next:

They’ll tell you what they want either directly (I want yellow!) or indirectly (yellow sells out quickly).

When you share your thing with the Right People, you’ll make sales:

They will feel a sense of kinship or a recognition of awesomeness and it will *click*. Yes, this is for me.

It’s not about manipulation, convincing or cajoling.
In fact, it’s the opposite! When you speak to your Right People, you don’t have to persuade them that your thing is right, they will feel it.

Sound awesome?

Learn how to do it October 12th in the Right People class.  We’ll cover the specific how tos of finding your Right People, talking to them, learning from them and keeping them blissfully happy.