Lo, these many weeks, I have been digging into what we're doing here.
What I believe. What  my mission is.

What I believe about you.

And here it is, all at once:

The gist: I don't want to create ANYTHING that makes you doubt yourself.
Instead of telling you WHAT to do in your craftybiz, let's dig into your particular smartness and look at how you can apply THAT.

But I'm still figuring it out: How can I best do that?

What do you think?