My work A Novel Yarn (you know, my real-life yarn store!) has put me into contact with hundreds of independant yarnies.
I've read their blogs, poured over their online shops, signed up for newsletters.
I have observed.
And all this observing (combined with my own yarnie-experiences) taught me a few things:
- Everyone really has their own style of yarny-ness
- That own-style-thing means that everyone has something different to offer
- A lot of yarnies aren't highlighting their own, unique, awesomeness on their website, blog, twitter…in other words, on their public face
- Many of these yarnies have scattershot marketing, if any at all.
These problems are so overwhelmingly universal (with a few exceptions like ColorBOMB) in the handmade world – this is so NOT limited to yarnies.
And this is a shame, because there are so many awesome makers of awesome things that are toiling in virtual obscurity because they don't know how to share their thing.
All this observing has ignited a passion inside me.
What was once just a vague thought (I'd really like to somehow, someday help other handmade businesses) has turned into a solid plan.
I want to help handmade businesses reach their right people in a non-icky, super simple way.
I don't have all the answers, but I've studied a lot and I've done a LOT of trial & error (& error & error).
I've put together systems that have worked really well for me (newspaper & magazine articles, showing up in books, etc) and that can be applied to ANY crafty business.
And as part of my Sharing-It Pledge, I'm ready to share this aspect of my business in a 3-week online class.
You can read all about the class here and the subjects we'll cover, but the short version is this:
- You want to share your thing with the world
- You have something unique to offer
- Together we'll discover the best places for you to share your thing, a system for doing it consistently AND ways to highlight your you-ness.
If this seems like something you might like, you can learn more and register for it here.
Have any questions or comments? Leave them below!