Weekly-ish notes on navigating big change

business help

Bonuses and other fabulous things

Note: you can get both of the classes below (yes, even the private class) for $45 if you sign up for the CraftyBiz Kitchen. There are only a few spots left in it, because the people who are in there? They aren't leaving.

Yay! It's my most favorite time of the month, the time when all my planning and plotting and backstage scheming finally comes to fruition. I can finally tell you:


As much as I like telling you all about the classes (and watching the coolest people sign up for them!), my favorite part is really the holding the class.

I don't know what I did with my life before I discovered teaching classes.
It is seriously the most fun ever.

Which is weird, because when I was a French major, I absolutely died anytime I had to get in front of  a class.
Upset stomach, puking, blushing, mind going completely blank, choosing to take a failing grade instead of giving the presentation (when I was paying for school by keeping a 3.8 GPA!).

That was a sign that I shouldn't teach that subject, not that I shouldn't be teaching.
It only took me, oh, 5 years to figure out.

The good news: I have yet to puke in a CraftyBiz class.

(Just kidding! I don't even feel like puking!)

But enough about puking, let's talk classes!

Bonus! Nay, fancy-pants private bonus!

Tomorrow at 3p I'm teaching a private class. A class just for the CraftyBiz Kitchen lovelies.
I'm going to teach the sure-fire way to feel awesome about telling people about your thing.

Not ok, not meh, but really fabulous.

And this isn't a cheerleading “You're awesome!” thing, this is a “Do these 3 steps and you will be delighted to market your thing” thing.

This class would normally be $30.
But for my CraftyBiz Kitcheners, it's free.
And it's just for them. Which means lots more time to ask questions and get just-right-for-you answers.

Why am I telling you about this class that you can't take?

Well, you can take it. For free,  if you sign up for the CraftyBiz Kitchen by tomorrow. You'll get this Bonus class + next week's class with the awesome Catherine Caine + extras. Read more about it here.

Why would ANYone buy my art?

Every time I talk to an artist (or crafter, or writer) about what describing the benefits in her sales copy, I get the question: But what ARE the benefits of art?

That's like asking, “Why would any one buy this?

I was chatting about this with one of my students, when she said that Catherine Caine had really helped her answer this question and define her benefits and communicate that on her site.

So, I  just had to have Catherine come explain (in her charming Australian accent) this whole idea of finding and communicating the benefits of your work.

This class is going to rock. I just barely mentioned it on Twitter and got a handful of sign-ups, so I think it's going to be packed with awesome artists, crafters and the stray humorist.

You can read more about the class and sign up here.

And that's it for this month's classes!
Are you signed up for any of the classes (or the Kitchen?) tell us about it in the comments.

Sharing It

Last January, I sat down to think about the upcoming year.

I'm not one for resolutions or promises or big change-your-life sort of goals.
But I do like to figure out what I want out of the next year.

First on my list for 2009 was to quit my day job. But that goal had a lot of mini-goals that I wanted to happen before I quit:

  • get some press coverage
  • make enough, by selling yarn, to replace my dayjob salary for 3 months in a row
  • create new, not-strictly handspun yarn-related products

As I look back on 2009, despite all the other icky stuff this year brought, I'm really proud of myself for accomplishing those goals.

But what about YOU?

But my goal was two-fold: I want to crush it and share it. (I wrote about that here).

And while I've shared as much as I could as I was going through the process, I now have the time (and presence of mind) to share even more, with more details.

This year, it's not a goal or a resolution or anything, but I am commiting to sharing it in 2010.

Since making my own goals public and then sharing the process, I've gotten a steady stream of emailed questions. I know there are more people who are NOT asking and I want to share as much as I can!

I have lots of ideas for really in-depth ways to share it (and by “it”, I mean the whole quit-your-dayjob, do-what-you-love, make-a-biz-from-your-craftyness thing) but I wanted to get started right away.

Let's talk!

Next Monday (12/28), at 2pm EST, let's take a break from the holiday-craziness and just chat about business stuff.

I'll give you a toll-free number (and access code) to call and you can call in and ask questions  about anything business-y.  Even if you don't have questions or you're shy and don't like to speak up (that's me!), call in to hear other people's answers!

If you can't make it at that time, I'll send you the recording (as long as you've registered for the call).

To get the phone number & the recording, just sign up here.

I look forward to talking to you!

PS. I'm not selling ANYthing! They'll be no sales pitch or anything on this call, I just want to answer the questions you have!