I love to work with students in a live setting. It's a great opportunity for me to make connections with creative business owners of every type, + to work with them to take their business where they want it to go.
If you'd like me to come to your event or organization to teach a workshop, I'd love to know more! Click here to contact me.
Wanna know where I'll be next? Click here for a list of my upcoming teaching gigs!
In the meantime, here's some information for you on the classes + workshops that I offer.
For every workshop …
- length can be adapted to 2, 4, or 6-hour sessions
- the maximum number of students for any class is 20
- each student will receive a workbook which they will fill out during class + take home at the end of the session
- workshop materials + information are intended for an audience of business owners at any stage
- room requirements: each student needs a desk or table and a pen or pencil
In-Person Workshops + Classes Available
From Hi to Buy: Craft Your Customer Path
How do your customers find you, fall in love, and buy? We'll cover each step of the process
– how people find you (online and in-person), how you build loyalty and make them comfortable buying, and how to keep them coming back. The workshop includes a workbook that you’ll fill out during class – so you leave with your own plan of improving your Customer Path, no matter what your business is.
Get More Done in your Business
Do you get distracted in your workday? Waste your time on stuff that doesn’t matter? This workshop is a step-by-step process that will help you create that system –
You will:
- Learn when you work best.
- Discover what you should be spending your time on.
- Create a way to track all the many, many things you want to do in your business.
- Develop a workday (no matter how small or big) that works for your real life.
Create a Marketing Plan
Not sure what to do first? Let's craft a plan that's do-able and effective. From blogging, to emailing, to social media, we'll craft a plan that makes it clear what you should focus on each day.
Social Media for Beginners
Twitter, Instagram, Pinterest … knowing what to spend your time on can be overwhelming. Defeat overwhelm by identifying the best tools for your goals and develop an action plan based on your customers and your time. Learn how to make the best use of social media – no matter WHAT tool you use. We’ll also cover best practices for the most popular tools, like Instagram and Facebook pages. While this class doesn't cover the technical details of logging in, you will leave with a plan of action you can put in place as soon as you walk out of class.
Emailing for Fun + Profit
Learn how to use the BEST tool for connecting with your customers – an email newsletter. In this workshop, you’ll make a plan for exactly what you’ll send and when you’ll send it. You’ll learn how to make your emails effective at driving sales and building relationships with your best customers.
Fill Your Classes (for shop owners)
Want to connect with your customers and provide a service they can't get online? Tired of cancelling classes because no one registers? Teaching classes at your shop builds lasting relationships with loyal customers, but many owners struggle to bring in enough students to make it worthwhile. In this workshop, we'll cover the entire process, from class creation (how to make sure you are offering classes your customers really want) to filling the class with eager students, and bringing them back class after class. Throughout the class you'll apply what you've learned to your own business, and you'll leave with a plan to share your very next class!
Market your Class: For Designers
Expand your skills, sell more patterns, and build a loyal fan base – by teaching classes! In this workshop, we'll cover the entire process, from class creation (how to make sure you are offering classes you can fill) to pitching it to a shop or space, to bringing in eager students. Throughout the class you'll apply what you've learned to your own business, and you'll leave with a plan to implement your very next class!
From Hi to Buy: Connecting with your customers (for brick + mortar shops)
How do customers find you? How do they decide to visit and then to buy? And how do you keep them coming back? These questions are all answered via your Customer Path – the path people walk as they discover you, fall in love, and buy from you. In this class you’ll identify your current customer path and then find the areas that need improvement. You’ll leave with a plan for working on your path – whether you need to find more people or improve loyalty in your current customers.
What do my students have to say?
I was blown away– and kept very busy– by the amount of detail in the course, the nitty-gritty and the how, mixed in with the why (and the why we resist this stuff). So not only do we feel great, but we've been able to improve and build upon our 15 years' experience to immediately reap the benefits of what we're learning.
-Erica (after Craft Your Marketing)
I feel as if in one fell swoop you changed the way I do business and solved many problems that had been plaguing my productivity for many, many years. I am so excited at the prospect of starting to rearrange the way I do things, to make it all not only more productive, but more fun.
– Nina Machlin Dayton
Just finished Pricing 101 and am currently riding the high you feel when you learn something new and apply it to your life. : ) I have diligently sat down and written my goals for the week/day and what time of day I need to focus on them. Going to bed at night knowing what I need to get done for the next day has helped me get better rest. I know now what I can fit into my schedule and what I can't. – CaseyGirl
If you'd like me to come and teach a workshop for your event or organization, click here to contact me.
Click for a printable page of workshops + my bio!
