Note: This class is no longer available!

I hear this question every day from artists.

They know WHY they make it, they know some of the people who have bought it, but when it's time to write about their thing (to sell it!) they can't answer the question:

Why would they buy this?

If your art is flying off the shelves (virtual or physical), you may not need to answer this.

But if you want to be selling more art, to people who are crazily in love with it, this is someting you'll need to do.

To answer this perenial question, I'm inviting an expert to help us.

On August 24th, she'll teach us how to:

  • Describe your benefits in a way your customer will find irresistible.
  • Stop waiting around for customers and grab them by the eyeballs
  • Avoid the terrible mistake of the Regretsy Assumption  (you're probably making this mistake without knowing it

Who is this brilliant expert?

Catherine Caine teaches delightful weirdos (that's us!) how to Be Awesome Online. She  believes that websites don't really run on technology, they run on emotions and she performs Fear Wrangling at
She's helped several of my students find the treasure trove of benefits in their artwork, so I invited her to teach us her magic tricks.

For $30, you’ll get:

  • Invitation to the live teleclass
  • Recording of the class
  • Pretty PDF Summary of everything we covered

Ready to Register?

Sorry! no longer available!

Still have Questions?

Why does my crafty biz need this?

Clearly describing your benefits can:

  • Make your item irresistible to buyers
  • Cut through the objections a shopper may feel
  • Help you speak clearly and with passion about what you do
  • Result in more sales!

Can I buy this later?

Nope. This is a one-time deal. After the day of the class, it will no longer be available.
Please note: you don’t have to MAKE the live class to get the recording, you just have to buy it BEFORE the live class.

How does this class work?

When you click “Register”, you’ll be taken to Paypal, where you’ll pay for the class (no need for a Paypal account, you can use a credit card). After you’ve paid, you’ll be sent to a page with the call details.
You'll also get a reminder email of the details the day of the class!

At the appointed hour (August 24, 5pm ET), you’ll call the number and bam! You’re on a call with the other students. Catherine will teach for the first 45 minutes or so and then will take your questions.

If you can’t make the call, you can STILL take the class, because all students will receive an mp3 recording of the class!