Weekly-ish notes on navigating big change

Podcast

The most effective way to grow

mosteffectivewaytogrow

How do your grow your business? 

This question seem like a big one, with a million answers, but the truth is, you can narrow your focus on just four levers to create massive growth in your business. In today's episode I'll discuss these four levers and how they impact your business growth.

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
  • Get all the blog posts, email lessons + podcast episodes in your inbox, subscribe via email.

Find all the podcast episodes here.

 

What I’ve learned in 33 years

WhatIveLearnedin33Years

Today's my birthday! In today's episode, I look back at all the awesomeness of the last year and share what I've learned about my business (and life).

Past birthday posts:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).
  • Get all the blog posts, email lessons + podcast episodes in your inbox, subscribe via email.

Find all the podcast episodes here.

The difference between being salesy and being effective

differencebetweeneffectiveandslimy

If you wonder why you're not making more sales, no matter how much you blog, tweet, or email, the answer is probably that your marketing isn't effective. But how can you be effective without feeling like you're being salesy or gross? We're going to talk about how to do that today.

We'll cover:

  • Why you should link to your products (no, it's not gross)
  • How to ask for the sale
  • The spectrum of gross/effective, with some examples along the spectrum.

Now, with transcripts!

Get access to transcripts of this and all future episodes by subscribing!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

What you can learn from Income Reports

whatyoucanlearnfromincomereports

Today we're going to talk about the phenomenon of income reports and how you can learn from them without being distracted or deterred from your own work.

Links mentioned:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

Kim Werker is enthusiastic about Ugly: an interview

Kim Werker interview on Explore Your Enthusiasm

I am super squealingly excited about today's podcast: it's a snippet of a conversation with my good friend and the all-around awesome person, Kim Werker. We talk about the great advice she got as a freshman and the spiral that brought her where she is now, as an author, editor, teacher and maker.

This was recorded at Craftcation, by the fantastic Mike of MB Studio Services (if you're in SoCal, hire him to produce your podcast!).

You find more Kim Werker on Instagram, her website, on Craftsy, and in her book, which I adore. 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

Blair Stocker is quilting enthusiastically (an interview)

BlairStockerisEnthusiasticallyQuilting

I am so delighted to have Blair Stocker on this week! I had the opportunity to chat with her at Craftcation and after about 15 minutes I said: I want to record every word you say! My listeners need to hear this! So we scuttled off to the podcast lounge and the fantastic Mike recorded (and engineered! so fancy!) our conversation.

Blair was one of the first craft bloggers I became addicted to, way back in 2005 when I discovered the crafty internet, and over the last 10 years I've loved following her quilts (and kids).

In this episode we discuss: 

 

How to listen

Find all the podcast episodes here.

 

How to have more time {Podcast}

secrettohavingmoretime

How can you have more time to do the stuff you want to do (and all the stuff you have to do?) That's what we're going to talk about in today's episode.

Build a system that works for you, and have more time for work AND fun with my newest class, Wrangle Your TIme.

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

What I’ve learned from 52 weeks of podcasting

52weeksofpodcasting600

Yay! This is the 52nd episode of my weekly podcast … Explore Your Enthusiasm is one year old! (Tomorrow's exactly one year from the first episode.)

In this episode I share:

  • 3 lessons that I've learned from podcasting, that you can apply to your own creative business
  • What podcasting has done for my business
  • What's coming up next (including big news!)

Top 10 episodes (by downloads) in the first year:

  1. Episode 1: the beginning!
  2. How to Get Stuff Done, Part 1
  3. How to use Facebook, Instagram, and Pinterest in your Creative Business
  4. Marketing for Introverts
  5. Navigating an art career, with Claudine Hellmuth
  6. Turn Readers into Buyers: Craft a Customer Path
  7. Reviewing 2014
  8. How to launch anything
  9. How to get stuff done, part 2
  10. What your customers care about

Want to watch the bonus Ask Tara  episodes? Subscribe via YouTube here. 

How to listen

Find all the podcast episodes here.

 

 

You’re invited to get real {Podcast}

The real numbers project

What do other makers actually…make? How long did it take them to make a profit? What works?

Over the last several years I've talked to hundreds of makers and gotten an inside look at what works for them, what they're really making, and how they're making it all work. I've shared their stories with interviews and in lessons learned…but as great as those are, they still don't dig deep enough to the real numbers – traffic, sales, reality.

In this episode, I tell you how I want to share the real numbers with you and how you can help. It's all anonymous and it's all for a good reason – to get real about what works in small crafty businesses. Share your numbers here.

For more information on this project …

How to listen

Find all the podcast episodes here.

 

 

When everything is awful

When everything is awful

Let's be honest: Sometimes, everything is awful. (On the other hand, sometimes everything is awesome and you find yourself singing this song.) When things are awful, it helps if you have a list ready to go, to help you get through it (without giving up). In this episode I'll share the list of things I do when everything is awful and the tricks that work best for my clients.

How to listen to the podcast:

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

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