Weekly-ish notes on navigating big change

Podcast

On my 35th Birthday

On mindset, lessons learned in my creative biz, and how you need to celebrate even the small wins in your crafty biz!

Each year on my birthday, I look back at the past year, and at past birthdays, and try to make sense of it all. So today I'm going to share the big lessons of this last year, and well, the last 35 years.

I have written online about my birthday for the last 8 years – this will be the ninth!

Links Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Your questions answered: email list growth, self-publishing and what I’d do differently

Get YOUR questions answered: self-publishing a book, growing your email list, and advice on building your crafty biz!

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts!  You can find the first Q&A post here.   Today we'll cover:

  • Email List Growth
  • Self-Publishing
  • What I'd do differently

 

Resources:

Check out these awesome handmade businesses:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Your questions answered: Coming back after illness, finding time for everything, and handling discouragement

Q&A for your creative biz: How to get back to your crafty biz after a break, time management for makers, and handling discouragement!

Today I'm answering questions from my Instagram followers (to get your questions answered, be sure you're following me!). In fact, I received so many questions, I split them into two podcasts! Today we'll cover:

    • Coming back after illness
    • Finding time for everything
    • Handling discouragement

Resources:

Check out these awesome handmade businesses:

 

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

 

What People Get Wrong about Marketing

Are you marketing your business the wrong way or the right way? Follow these marketing steps to take to grow your creative business!

There is one thing that so many people get wrong about marketing, and it drives me crazy.

Today we're going to talk about what people get wrong and how YOU can get it right, to ensure everything you're doing in your marketing and on social  is effective.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

The Article That Changed the Way I do Business

The article that changed the way I run my creative business. Improve the marketing for your crafty business with these tips!

In 2009 I read an article that totally changed the way I thought about my small business and shaped the way I do… everything in my business and how I make every decision.

Today we're going to talk more about the article I read, how it shaped my decisions, and how you can use the same concepts to grow and improve your creative business.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

How Joeli uses Affirmations

How mindset can improve your creative biz - use affirmations + grow your craft biz today!

In this episode I'm talking to Joeli about mindset – how to get your mind in the right place so that you can do the work you need to do in your business. Do you struggle to do what you actually need to do in your biz? Do you get to a point where you feel so stuck that you get bogged down in feeling bad, and then you don't take any action? If so – you're not alone! Watch or listen to the episode for commiseration from Joeli and I and some tips for getting in the right mindset to do your best work.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Long Term vs. Short Term Thinking

Are you focused on the long term or short term? Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions. Listen in at TaraSwiger.com/podcast154/

Are you focused on the long term or short term?

Are you making decisions based on this week or next year? Do you have patience or are you going to quit if it doesn’t all turn out like you want in three months? This is another tough-love episode where we make your biz a little more sustainable by looking at the big questions.

Resources Mentioned:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Anxiety + Depression: What Works, 1 Year Later

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on. I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO? Today I'd like to share what I've found works for me. Watch or listen at TaraSwiger.com/podcast153/

About a year ago, I realized: This isn't normal. I want to get better. I'm going to have to face this head on.

I realized I had been living with anxiety, panic attacks and depression… for pretty much forever. A year ago I made that realization and last September, I talked about it with you in episode 123. Since then I've gotten so many emails, comments and conversations about your own struggles and the question: So what do you DO?

Today I'd like to share what I've found works for me.

Resources Mentioned

Lean more about using Essential Oils in my webinar! Sign up here!

Articles:

Books:

Apps:

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

Results from YOUR Income Reports

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode. Watch or listen in at TaraSwiger.com/podcast152/

What was your income last month? What’s the average listener to the podcast making in their business? How long have they been in business? I’m sharing it all in today’s episode.

Here are some break-downs of the responses from our handmade sellers and designers:

All told, there were 80 responses, and of those 37% make handmade products and 47% sell patterns or designs I've split up the answers into two sections and will talk about each of them separately. Watch or listen to the episode to hear all about it!

Resources Mentioned

  • Have you looked at your numbers? Are you ready to take control of your business finances? Sign up for Pay Yourself, where I'll walk you through the whole process of finding your profit margin (and tweaking it as needed), determining the profitability of prospective projects, and how to adjust your finances so that you can regularly begin to pay yourself. You'll find it right here: TaraSwiger.com/profit
  • Of all the people who are rocking their goals, their secret formula was consistency. More on that here.
  • Want the break-down of all the responses and my notes? Enter your email into the box below and I'll send you the transcript for this episode!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

One pricing strategy does NOT fit all

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use? And the answer is: it depends. In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time. For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it - so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box on this page: TaraSwiger.com/podcast151

I often get asked: how should I price my work? What should I charge for my time? Is there a formula I can use?

And the answer is: it depends.

In this episode, we'll discuss pricing strategies, why you should avoid formulas you find on the internet, and how to charge for your time.

For the entire month of March we've been talking about money and profit in your business. And I know you have questions, about profit margins, bookkeeping, all of it – so tomorrow, April 6th, I'm going to hold a live webinar where I answer all your questions and give you first access to my most popular class, Pay Yourself. To sign up for the webinar, enter your information into the box below:

Join the FREE Webinar!

Enter your e-mail to join my free webinar, April 6, where I'll answer all your pricing questions and give you access to Pay Yourself!

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Resources Mentioned

  • Get the transcript for this episode and a FREE worksheet on pricing + profitability when you enter your information into the signup form on this page!

How to listen

  • You can subscribe to it on iTunes (If you do, leave a review!)
  • You can listen to it using the player above or download it.
  • Subscribe or listen via Stitcher (or subscribe in whatever you use for podcasts – just search “Explore Your Enthusiasm” and it should pop up!).

Find all the podcast episodes here.

 

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