Launching the book:
Doing a book tour:
Chris Guillebeau's take on a DIY Book Tour
(note: very few authors get book tours paid for by their publishers. This doesn't mean you can't craft your own!)
If you read any one of these articles or books, you'll find that they all rely on your list for success. They're referring to an email list of people who have signed up because they love you and want to hear about what you do. One of the most effective way I've found to keep these people happy and invested in you is to create an email series that they get automatically when they sign up. Bonus: You just write it once and every new person gets your best stuff. After walking MANY one-on-one clients through the process, I created a course around it. You can find it here.
- Diane Gilleland's launch of Quilting Happiness included blog posts, samples, live video streams, and in-person crafting parties! You can follow along here.
- Heather's launch of What (else) Would Madame Defarge Knit, Too was mainly to her newsletter list. You can sign up (for free) for the mailing list to see how it works. (Heather is both a one-on-one client, and took my Autoresponder class.)
- Paul Jarvis self-published his book and launched it via Kickstarter. I interviewed him about it here.