Katie, from Yarn Love, says:
I want to tell you a story. Even though you might not have realized it at the time, you’re one of the heroes of the story.
Way back 2006 I started Yarn Love. We had our growing pains, but together Yarn Love and I have been steadily making more money than we spend. We even reached the point where family members (Ok, my mom & my husband, but they’re the Big Two anyway….) started bragging about how well we were doing to co-workers and acquaintances.
After a lot of thought and planning I hired a marketing company to help us forge new connections and to provide some assistance with small tasks so I could spend more of my time increasing sales. And it worked! 6 months into the new partnership we had gross sales which were equal to our two previous yearly totals. I was working my tushie off, but making sales!
The problem was that I made -$1800 during that time. Yes, I had new connections, and new sales but every time I received a bill it was for more money. There were extra charges that I didn’t know about before hand, but the work was already done. I was spending more money than I was making and I felt totally out of control.
I was so discouraged. I was crushed. I thought more than once about closing Yarn Love just so I wouldn’t have to deal with disappointing myself and my husband.
But I didn’t. I found you.
I dug your book off my shelf and got started. I gave myself 6 months to turn things around. Along the way I purchased your Map Making guide to help me with a tidy, executable plan, because I can work a plan like nobody’s business.
I’m 6 weeks into my first quarterly map.
I HAVE EXCEEDED MY INCOME GOAL!
In 6 weeks, I have made more than $5000 of profit. I have streamlined my business processes. I have spent half of every other day at the pool with my kids. (In other words, I’m rocking family life and having fun, too.)
So thank you, Tara. You were just what I needed. There aren’t enough words in the English language to express my gratitude for your help and insights.
This is the best thing I’ve done for my business! I appreciate your insight, the worksheets, and your insistence that this must be done. -Mary Carol, Azalea Bindery
This is the best thing I’ve done for my business! I appreciate your insight, the worksheets, and your insistence that this must be done.
-Mary Carol, Azalea Bindery