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The Starship Adventure

Beam aboard the Starship, at

When you don’t know what to do next.

When you’ve done everything you can think of in your creative business and it still isn’t quite what you want. When you’ve read the books, taken the classes, opened the shop, taken the pictures, written the descriptions.

But you’re not there yet. Not where you want to be and not certain how to get there. That not-knowing is a cold + lonely space.
The solution is not simply another class, another book, another pro/con list.

The answer is in an adventure. An adventure in defining where you really want to go. An exploration into finding the path to your (dream) destination. A map built for you. You, with your own particular sparkle, skills and style.

And a friendly crew to help you get there. A crew that has done it before (crafted their ideal business, approached a shop, sold at a craft show, written a book – wherever your journey leads you, there’s someone on our crew who has adventured into that space) and that will hold you (gently) accountable on the tiny things that fly you towards your dream destination.


I’ve been on that planet. I’ve adventured through the space of a sustainable business.

For over 8 years, I’ve crafted a business (and life) that supports me – and it all started with yarn.

First, I built my handmade yarn business, so I could quit my day job. But 2 months after quitting my day job (yay!) my husband lost his job (boo!). And our car exploded. And our house got broken into and everything of value was stolen. So: I built a business that supports my entire family. I read the books, the blogs, the experts. I experimented and tested and kept track of everything that worked (and didn’t). I found a community to support me. To hold me accountable. To ask those late-night-panic questions.

It took the combination of the learning + the community to make my business fly. I want you to have the same adventure, without those scary lost-in-the-darkness-of-space moments.

To support your adventure, I’ve combined everything you need: Regular map-making, a crew of smart captains, weekly accountability and a space to ask your questions, 24/7.

What is The Starship?

• Weekly, gentle accountability check-ins where you get to ask me anything you like, in the text-based chatroom Holodeck

• Quarterly Map-Making sessions. Four times a year we set new, reachable goals and boil it down to Next Steps (that actually get done). You make a map to guide your next three months.

• 12 classes + guides aimed at exploring different aspects of growth, each with apply-it-to-your-own business worksheets. 12 are ready for you to download and work through as soon as you like, along with Lift Off, which will walk you through the foundational classes.

• A private, online space to ask me (and all the other Captains on board) your questions + get specific Do This Next steps or encouragement

For more focus + personalized help, join Starship Warp Drive and you’ll get all of the above, plus: 

  • One on One Laserbeams of Clarity – Actionable feedback on your plans – with personalized advice and suggestions for what to do next. In Warp Drive you’ll get 2 one-on-one sessions with me – on the phone, text chat or via email (whatever you prefer!), scheduled whenever you need it. ($500 value)
  • Your Flight Manual – You’ll fill in this pre-flight workbook before your first session to get crystal clear on what makes your work awesome and where you wanna go. Starshippers have said that this workbook alone is worth the price of admission!


Not just for a month, but for an entire year.

Get the forums, chats, classes and a community of supportive Captains for 12 months, for $699. 

Ready to boldly go?

Yay! I will be thrilled to have you!
But take a bit to think it over.

Boarding opens only once a quarter.

The cost is $699 and there are payment plans available. The next Open Boarding begins June 22, 2015. To get your Boarding Pass (ie, an email to let you know it’s open), sign up below:

Get your Early Boarding Pass

* indicates required




Heather OrdoverI love it so much, I’ve invited my friends into the Starship! I told them: It keeps you honest. It focuses you. It lets you know your questions/problems aren’t dumb. It lets you know you aren’t alone. It gives you a community where you feel safe asking questions. If that’s what you need, you need to join.

-Heather Ordover, author, designer and podcaster




“This experience has solidified some things I already knew about myself- that I work better WITH other people, I need encouragement and support to move forward in my business, and the accountability really helps keep me on track. The people in this group are AWESOME, I have new friends AND new collaborators, and it’s really a SMART group of women.”
-Lisa Barnes, knitwear designer




What the Starship really does for you:

  • Answers your 3 am questions, so you’re not up all night trying to figure out what to do. Your answers may come in the form of a class, a forum post by someone else, or the opportunity to ask in the forums and someone will be by to help you with it.
  • Gently holds you accountable. When you share your goals, your intentions and just your weekly plan, you give it power. When we know what you’re doing, and ask you (sweetly, gently) how it’s going, you rise to the occasion, and actually get stuff done.
  • Envelops you in the friendly warmth of coworkers without ever actually getting out of your pjs. Yep, everyone in this space is working on the same goal (a creative biz!) but in our own ways. So whenever you’re feeling lonely or confuzzled, walk out to the water cooler and get some feedback or a cup of tea.
  • Connects you with resources. Whether it’s the answer to a question or just the person who can help you spread the word, the Starship will be gently hooking you up into a support system that will biggify you in a million ways.


More than anything, the Starship takes you where you want to go.

With the Map-Making, you define your destination. With the check-ins, you stay on the course. And with Laserbeams of Clarity (our one-on-on sessions), we zap anything in the way.

beverly army Starship testimonial One of the aspects I love best about the Starship is the predictability of the weekly check-in questions, of the quarterly reflection prompts, of the map-making process. The rhythm of it all grounds me. At the same time, it’s an amazing, productive think tank. The Starship speaks to my need for order, and also to the creative, dreaming, wild side of me.

-Beverly Army Williams, writer and editor



The heart of the Starship is our weekly Holodeck Parties.

This is where we all get together for a weekly check-in  (in our chatroom/Holodeck) and you answer the questions:  Whatcha workin’ on? What’s going well? How can we help? I’m there for help, encouragement, and my undivided attention…and so are lots of other small-biz smarties.

I try to make it to the Starship chats every week. I find that Tara’s questions help me look back at my whole week (instead of just the past day or two) and see what I’ve accomplished, where there were challenges, and marvel at how much really got done. Plus, Tara and my fellow Starshippers are great at brainstorming ideas and finding a way past the maze of “shoulds” and “buts” to some great solutions to seemingly difficult problems. Even if I don’t put the advice to work right away, the Starship chats always help me check my course and make sure I’m not about to sail myself off a cliff.

-Amy Crook, artist


Got something specific to work on?
Check out the classes in the library (immediately + continuously accessible):

  • Chart Your Stars – Plan, dream, get real + get ideal on your next year in business. And then it bring it to the Starship + get use-it-now advice.
  • Map-Making Guide – Step by step plan to take you from where you ARE to where you WANT TO BE. Includes 6 worksheets and 3 colorful maps.
  • Explore You – This three week course helps you improve one area of your business through attention and exploration.
  • Pay Yourself – 6 video lessons + apply-it-now worksheets on finding the profit in your current business and paying yourself (finally).
  • From Hi to Buy: Craft your Customer Path – 4 audio lessons, 12 written lessons, and 7 worksheets to identify + improve the path your customers take to you – including what and how to write your blog, email newsletter, and social media.
  • Automagical Email Series – Connect with your people in a regular, easy way. This e-course walks you through your options as you plan your first series, with 4 videos and a workbook.
  • How to Talk About Your Work – In this three-part class you’ll find the right words to describe your work and who it’s for.
  • Busting the Blog Myth: Creating a blog that gets you want you want – My collaboration with Diane of, this workbook has 4 lessons and 6 worksheets to move your blog from eh to oh yeah!
  • Finding + Wooing your Right People – Your guide to finding buyers, keeping them happy, all while staying true to the you-ness that keeps them smitten.
  • Right People 201: Dig deep into who your Right People are and where you’ll find them.
  • Pricing your Handmade Awesomeness – Stop stressing if the price is right. This class includes 3 mathematical equations to find your price AND talks about the harder, emotional stuff that goes into pricing.
  • Rock the Shop – Wanna sell to local boutiques? Two hours, 2 checklists and 3 worksheets until you can do it with ease.
  • Rock the Show – Stop stressing over the craft show and get your goodness on the road (fun + profitably!).
  • How to Make Money – The inside look at everything I do to make money, with tips on branching into more income streams.
  • Delightful Newsletter – Don’t know what to say? or how to get people to sign up? We cover it all in this hour.
  • Holiday Sanity – 4 weeks of planning for your holidays in a no-stress, no-should way. Expect a Cookie Party. Yes.

And, you’ll get everything new I do in the next year:

This includes:

  • Lift Off – Build the foundations of your business (profitability, marketing and growth), with this 6 month program ($349 value).
  • Live Q+As, where I answer your questions in real time. 
  • More classes, workbooks, and adventures!
  • More than 1/2 off next year’s Boarding Pass.





I’ve only been here for a few months, but quite a big change has happened. I’ve gone from a blog to a website with a shop in that time! So, now I actually have a business.

I find I am definitely ‘doing’ more in the Starship than I’ve done on many courses before. It is pared down, makes you think and, most importantly, it is actionable.”

-Jackie Hatton, designer



To get your Boarding Pass (ie, an email to let you know it’s open), sign up below:

Get your Early Boarding Pass

* indicates required

Or ask me your questions! (I read + reply to every single question).


Join this quarter and you’ll also get: 

  • The brand-new class, Rock your Emails for Fun + Profit, with an audio lesson, enhanced transcript and worksheets to make your email newsletters work for you. You’ll get clear on what you’ll send, how often, and how to make each message effective.
  • Wrangle Your Time – the newest class (starts mid-April) on how to make your schedule work for you. Whether you work on your business 1 hour a week or 8 hours a day, you’ll discover how to be efficient and effective.


How does this work?

Click the button, complete payment and you’ll be whisked to a Welcome page. Just follow the 2 steps on this page and you are IN. Your orientation will start the following morning, and you’ll get the weekly lessons the very next Wednesday. You will immediately sign into the online space, create a profile, and you can start asking your questions and downloading the classes.

What if I change my mind? 

The Starship is a place of safety and commitment, where you can be sure your fellow members are as equally invested as you are. Before you buy, please read the above page carefully. If you have questions, email me. Don’t buy until you’re ready to commit.

I begin to invest in your business from the moment you beam up and you have immediate access to all of the classes (over $1400 worth). My team and I will welcome you in with a personal message and answer all of your questions. If you decide that it’s not for you after you’ve purchased, let us know within 24 hours of logging in. We’ll refund 50% of the price you paid (if you paid the total amount) or we’ll cancel your payment plan (if that’s how you joined). After 24 hours (of your first log-in), there will be no refunds. Even if you decide you don’t want to participate in the forums or chat room, you will have access to download the classes and take them again and again, and you’ll receive and learn from the exclusive weekly lessons.



Alicia de los Reyes, on“The Starship helped me feel less alone–as a writer, I’m often getting rejected, and the Starship gives me lots of affirmation and encouragement. It’s hard to know what the next step is to becoming a successful creative person, and being around other people who have found (and are finding) ways to do it is awesome.” 
– Alicia de los Reyes, writer



Vanessa Lavin I joined the Starship looking for help in writing a book about my life as a young cancer survivor. I mostly hoped that my fellow Captains would keep me accountable and on schedule and give me some encouragement as needed. The Starship helped me figure out just what I wanted to do and how to get there. Along the way, the other Captains have encouraged my ideas, given me push back on parts that I wasn’t entirely clear about and gave me inspiration to try things that terrified me. I worried about fitting into the Starship since I’m not a maker nor a pattern designer; I’m mostly a writer and a crafter. They welcomed me with open arms and I found that I did fit right in. I’ve formed solid connections with Captains which has helped me form solid connections to my blog readers. I’ve gained insight to who I am and who I want my business to cater to. I feel like this solid understanding of my personal path and my business’s path has made my blogging content more approachable and more fertile for new ideas.

-Vanessa Laven, maker and writer



Jill Wolcott“I find great resources among the other Starship members, and I really love having the weekly accountability (if you want it) of telling someone what I’m doing.  This is making a ton of difference in how I get my work done, how I value it, and how I prioritize my time.
In the 2.5 months I’ve been on the Starship I have seen real differences in myself as a business owner, and my ability to see how to move my business ahead in the direction I want it to move.”
-Jill Wolcott, Jill Wolcott Knits