How to make a blog that actually improves your business
(without being spammy)
You’ve heard that you “should” have a blog for your crafty business.
You’ve even given it a shot, but you’re not sure it’s helping you make sales or reach the right people.
If you’re frustrated, bored, or just unconvinced about a blog for your business, yes, that’s ok.
Blogging is a delicate balance – between what you need (to make your business a success) and what your readers want. It’s a personal medium, and that personal-ness helps people connect with you and your business. But even so, you have to find ways to make your business interesting and relevant day after day, without resorting to bland “I just listed this” posts.
This class helps you find that balance.
Busting the Blog Myth is an intensive four-day online class that will examine YOUR business and YOUR blogging and YOUR ideal readers (buyers, strangers, even the press), and help you see not only whether a blog makes sense for you, but if it does, how you can create a blog that’s a more effective tool in sharing your thing.
What we’ll cover:
Each day of class has a specific focus.
On Day 1, we’ll find our what specific marketing results you want your blog to achieve, whether you’re an artisan seeking customers, a writer seeking a book deal, or a designer seeking freelance clients (or something else entirely).
On Day 2, we’ll come up with the overall themes you want to be communicating to the world and the ways you are best suited to do it.
On Day 3, we’ll look at your audience (real or imagined!), and find out who they are and how to make them fall in love with you.
On Day 4, we’ll work out an editorial calendar for your business blog. You’ll decide what kinds of blog content will do the best job of communicating what you need to say, to the people you want to reach.
You’ll finish the class with a blogging plan you can put to work right away.
This class is closed!
What you get, for $40:
- 4 lessons on creating a blog that works for you, your goals and your people.
- 5 worksheets that ensure you really do find the balance for YOUR business.
- Daily discussion with the two instructors, and all the other smarties who have signed up for the class
- A chance to ask us ANY blogging question during the live chat on the last day of class
How it works:
This entire class takes place within Google+, which allows us to have a lively discussion environment – one that you can refer back to anytime after class is over. You’ll need a Google account, which is completely free.
But don’t worry! When you register for the class, you’ll get our made-just-for-you guide to getting ready for the class that includes instructions on using Google+ and getting the daily lessons.
On Monday, February 20th, first thing in the morning, we’ll post the first day’s lesson, along with some questions (and worksheets) to spark discussion. You can access it at any point in the day, then fill out the worksheets and take part in the conversation at any time. You can add your questions/comments to the lesson at any time, and we’ll respond promptly.
This same process will repeat on Tuesday, Wednesday and Thursday, with a new lesson and fresh discussion each day. All in all, you’ll need about one hour per day for reading, worksheets and participation.
On Thursday (the last day of class), we’ll have a live group chat. We’ll discuss what you’ve learned in class, and how you’ll use this new knowledge in your business-blogging.
Is this class for me?
- Have you heard that you “should” have a blog for your small business, but aren’t sure how it’s supposed to help you?
- Have you tried blogging, but haven’t found it to be a very effective marketing tool?
- Do you struggle to find something to say?
If you’re nodding along (or grumbling along), then yep, this class is for you.
If you’re looking for technical information (or blogging not-for-business), we can suggest other resources, just ask!
Who are the instructors?
Tara Swiger is a writer, a maker, and a Starship Captain. She leads explorations into your particular business and wrote the soon-to-be-published book on marketing your crafty business.
Diane Gilleland is a craft writer and teacher who produces CraftyPod.com, a blog and podcast that are central to her business. She’s written three ebooks on craft-business blogging and teaches live classes in social media for creative business-owners.
Still got question?
Don’t hesitate to ask!