This weekend at Midwest Craft Con, I was on a panel about depression and anxiety. At the end we had a Q+A and I wanted to talk today about a question that has stuck with me:
How do you get out of bed when everything is awful?
I want you to have a business you love. And by that, I don't just mean that you love making what you make, but that you also love how you're spending your time and you feel fairly compensated. Today we'll talk about the most common reasons people don't love their businesses and solutions for each one. We'll also cover the thing most likely to make you love your business.
If you need to get clearer on what you would love, check out Map Your Business. I guide you through discovering what you want, where you want to be, and then breaking that down into a doable plan. It's available on Amazon in both paperback or Kindle, or you can get a signed version here TaraSwiger.com/map. If you have one and you love it, please share it with the hashtag #mapyourbusiness.
To share your work with the world, you have to write (or speak) hundreds of messages: Instagram, product descriptions, emails, etc. How do you make them each effective? How do you make sure that what you spend your time writing and sharing actually sells your work?
This week we’re talking about effective copywriting – writing words, pages, and posts that will connect with your buyer, build your relationships, and sell your work.
I follow my enthusiasm by reading…a lot. And once a month, I share (some of) the books I read last month and the books I intend to read this month. You can join the informal book club by sharing your own list with me on Facebook and find all the posts here.
This week we're doing something different – I'm taking you with me as I walk around the trade show at TNNA. We'll meet yarn shop owners, vendors (yarn companies) and see some pretty stuff!
Whether you're in the yarn industry or not, I thought you'd enjoy seeing what a trade show looks like, how the vendors set up and how they talk to everyone who walks into their booth. These conversations are edited, because it was recorded live and there are, like in life, a million interruptions.
If you usually listen to the audio podcast, I encourage you to watch the video, so you can see the faces and the beautiful yarn!
Here's more info about the people I spoke to (Go! Support them!)
My new book, Map Your Business, is now out on Amazon! I've also got several boxes here of the print version and I'm sending out copies to everyone who pre-ordered first, and then I'll have more available. If you want a signed copy, find it here!
I'm teaching at a summit for LYS owners with Gwen Bortner in Asheville, NC in April. More info here!
I've started a new Friday video series where I talk about the lessons I'm learning while I build my own biz. Find it here!
Do you struggle to set goals, because you’re afraid of missing out on everything else you should be doing? Do you feel like you’re pulled in a million different directions? Today we’re going to talk about why that is, and how to clarify what you want from your business, both from the Big Picture to what you’ll actually do today, and all the stuff in between.
This is the image I mention in the podcast episode:
How do you feel about the emails you send, right now? Do they result in sales and conversations with your readers? If not, it's time to experiment. Today I'll share 9 kinds of emails you can be sending for your handmade business.
Today on the podcast, I’m not alone! I’m talking with knitwear designer, tech editor, teacher, and co-host of the Manchester workshops, Joeli Kelly of JoeliCreates.com
Joeli reviewed Instagram accounts and found that the same 3 mistakes kept popping up again and again. In this episode, we explore those mistakes (and how you can stop making them!).
To help you avoid these mistakes and use Instagram in a way that works for you, Joeli and I have put together 5 days of challenges and prompts that will elevate your Instagram. To join in, sign up below this post!
If you want to get your questions answered on the podcast, consider becoming a Patron! Patrons at the $2+ levels get to tell me what to podcast on next, attend live recordings (online!) and ask their questions while I’m recording and have me reply! I’m going to be using patronage to buy a new lighting set-up so I can do more videos throughout the dark winter months. If you want to help with that, support it here. Thanks!